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Status: Delegated
Date Implemented: 22 May 2015
Type: Brand TLD
Priority #: 355 - Jones Lang LaSalle Incorporated

More information: NTLDStatsLogo.png

.jll is a Brand TLD being proposed in ICANN's New gTLD Program. Jones Lang LaSalle Incorporated manages the TLD and is its Registry. The proposed application succeeded and was delegated to the Root Zone on 22 May, 2015.[1].[2]

Application Details

The following is excerpted from the applicant's response to question #18:

"Jones Lang LaSalle Incorporated (Jones Lang LaSalle) is a financial and professional services firm specializing in real estate and investment management. With more than 45,000 people in 1,000 locations in 70 countries, the company serves the local, regional and global real estate needs of its clients: people and organizations that use, own and invest in property. In response to changing client expectations and dynamic market conditions, Jones Lang LaSalle assembles teams of experts who deliver integrated services based on sound research and relevant market knowledge. The company attracts, develops and rewards the best and most diverse, people in our industry, challenging them to develop enduring client relationships built on service, collaboration and trust.


Jones Lang LaSalle plans to operate the proposed .jll gTLD as a restricted, single-registrant TLD and, as such, will not be commercially offered for registration⁄use by the general public. Thus Jones Lang LaSalle will have exclusive ownership and control over all second-level registrations within the TLD and their use. As a result, we believe the .jll gTLD will be both different and innovative because never before has a public, commercial entity in the property industry utilized a TLD to convey to Internet users the origin of distribution and an affirmation of authenticity of the content therein. In an industry that relies heavily on data and up-to-date information, it is critical that Jones Lang LaSalle continues to invest in the latest technology to serve our clients and maintain a competitive edge. The gTLD is a key initiative that supports this strategy. "[3]