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Status: Delegated
Registry Provider: Neustar
Type: Brand TLD
Priority #: 609 - JPMorgan Chase & Co.

More information: NTLDStatsLogo.png

.jpmorgan is a Brand TLD delegated to the Root Zone in ICANN's New gTLD Program on 27 February 2016. The registry operator is JPMorgan Chase & Co.[1][2]

Application Details

The following is excerpted from the applicant response to question #18:

"The Applicant is a leading global financial services firm operating in more than 60 countries. It is one of the oldest financial institutions in the United States. With a history dating back over 200 years, the Applicant is a leader in investment banking, financial services for consumers, small business and commercial banking, financial transaction processing, asset management, and private equity.

Over its history, the Applicant has invested significant resources to develop and protect its JPMORGAN brand and achieve brand recognition. For example, the Applicant holds more than 80 trademark registrations in over 60 jurisdictions around the world for the mark JPMORGAN. The Applicant also holds many trademark registrations for services that are offered by Applicant under the JPMORGAN brand, including JPMorgan Access, JPMorgan Treasury Online, and JPMorgan E-Tax. Additionally, the Applicant holds various domain names that include the mark JPMORGAN or some variation thereof, including jpmorgan.com and jpmorganchase.com. The Applicant actively uses many of these domain names such as jpmorgan.com to provide services and information to its clients. The Applicant has registered domains for many of its trademarks and also has registered domains separate from its trademarks. Indeed, the Applicant has made significant investments to develop and protect its brand and achieve brand recognition. In late 2011 and in the first quarter of 2012, the Applicant promoted the JPMorgan brand through television, print and digital media.


In line with the Applicant’s mission and purpose for the applied-for gTLD, it is important for the Applicant to safeguard and protect its brand at the top level of the DNS’ hierarchy. Such protection does not only extend to the actual registration, delegation and use of the gTLD, but also to the domain names that are registered therein, and how these domain names are used. Considering the fact that the actual award and delegation of the applied-for gTLD to the Applicant is subject to the successful evaluation of the application, we have not yet defined in detail: the types of domain names that will be registered; who will be entitled to select which domain names will be registered; who will be entitled to register such domain names; who will be entitled to use such domain names; and which types of use will be allowed or recommended. As the Applicant believes the development and implementation of one or more business cases could likely take months or even years, the Applicant has only focused on high-level plans in relation to the operation of the applied-for gTLD.

Following the delegation of the applied-for gTLD, the gTLD is likely going to be a so-called “single registrant TLD” as contemplated by ICANN in Article 4.5 of the template Registry Operator Agreement. For the avoidance of doubt, a “single registrant TLD” is a TLD where “(i) all domain name registrations in the TLD are registered to, and maintained by, Registry Operator for its own exclusive use, and (ii) Registry Operator does not sell, distribute or transfer control or use of any registrations in the TLD to any third party that is not an Affiliate of Registry Operator.”"Cite error: Closing </ref> missing for <ref> tag