.jpmorganchase

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Status: Proposed
Registry Provider: Neustar
Type: Brand TLD
Priority #: 1079 - JPMorgan Chase & Co.

.jpmorganchase is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is JPMorgan Chase & Co.[1]

Application Details

The following is excerpted from the applicant's response to question #18:

"The Applicant is a leading global financial services firm operating in more than 60 countries. It is one of the oldest financial institutions in the United States. With a history dating back over 200 years, the Applicant is a leader in investment banking, financial services for consumers, small business and commercial banking, financial transaction processing, asset management, and private equity.

Over its history, the Applicant has invested significant resources to develop and protect its JPMORGAN CHASE brand and achieve brand recognition. For example, the Applicant holds more than 70 trademark registrations in over 50 jurisdictions around the world for the mark JPMORGAN CHASE. Additionally, the Applicant holds various domain names that include JPMORGAN CHASE or some variation thereof, including chase.com, jpmorgan.com and jpmorganchase.com. The Applicant actively uses many of these domain names such as jpmorganchase.com to provide, for example, information regarding its services, information for its investors, information regarding its corporate responsibility initiatives, etc. The Applicant has registered domains for many of its trademarks and also has registered domains separate from its trademarks. Indeed, the Applicant has made significant investments to develop and protect its brand and achieve brand recognition. In 2011, the applicant promoted the JPMorgan Chase brand through a series of television, print and digital media campaigns (“The Way Forward”).

..

Considering the fact that the actual award and delegation of the applied-for gTLD to the Applicant is subject to the successful evaluation of the application, we have not yet defined in detail: the types of domain names that will be registered; who will be entitled to select which domain names will be registered; who will be entitled to register such domain names; who will be entitled to use such domain names; and which types of use will be allowed or recommended. As the Applicant believes the development and implementation of one or more business cases could likely take months or even years, the Applicant has only focused on high-level plans in relation to the operation of the applied-for gTLD.

Following the delegation of the applied-for gTLD, the gTLD is likely going to be a so-called “single registrant TLD” as contemplated by ICANN in Article 4.5 of the template Registry Operator Agreement. For the avoidance of doubt, a “single registrant TLD” is a TLD where “(i) all domain name registrations in the TLD are registered to, and maintained by, Registry Operator for its own exclusive use, and (ii) Registry Operator does not sell, distribute or transfer control or use of any registrations in the TLD to any third party that is not an Affiliate of Registry Operator.”

As a result, it is unlikely that there will be multiple applications for a particular domain name. There will also likely be no social costs for third parties, given the fact that they will be unable to register domain names in the applied-for gTLD.

If the Applicant determines, at its sole discretion, that it will allow certain categories of stakeholders to register domain names in the applied-for gTLD, the Applicant will devise policies to that effect. The Applicant reserves the right to subject the registration or use of a domain name to internal approval processes and procedures, at each and every step of the domain name life cycle."[2]

References