|Registry:||Schwarz Domains und Services GmbH & Co. KG|
|Date Implemented:||13 December 2014|
|Priority #:||1569 - Schwarz Domains und Services GmbH & Co. KG|
|Parked Domain %:||45.16 %|
|Delegation:||13 December 2014|
.lidl is a Brand TLD delegated in ICANN's New gTLD Program. Schwarz Domains und Services GmbH & Co. KG manages the TLD and is its Registry. The proposed application succeeded and was delegated to the Root Zone on 13 December, 2014..
The following is excerpted from the applicant's response to question #18:
"The Applicant, Schwarz Domains und Services GmbH & Co. KG, is a member of the Schwarz Group of companies, one of the largest retail groups in Europe. The Schwarz Group deploys activities under – amongst others – the KAUFLAND and LIDL brands. The companies in the Schwarz Group serve customers in more than 20 countries where they operate, generating a turnover of more than EUR 60 billion in 2011. They directly or indirectly employ 310.000 employees.
In line with Schwarz Domains und Services GmbH & Co. KG’s mission and purpose for the .LIDL gTLD , it is first and foremost important for Schwarz Domains und Services GmbH & Co. KG to safeguard and protect the LIDL trademark at the top level of the DNS’ hierarchy. Such protection does not only extend to the actual registration, delegation and use of the gTLD , but also to the domain names that are registered therein, and how these domain names are used."
- Delegated String, ICANN.org Retrieved 27 Mar 2015
- Reveal Day 13 June 2012 – New gTLD Applied-For Strings
- Application Details, gTLDresult.ICANN.org Retrieved 16 March 2013