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Status: Delegated
Registry Provider: OpenRegistry
Date Implemented: 13 December 2014
Type: Brand TLD
Priority #: 1569 - Schwarz Domains und Services GmbH & Co. KG

More information: NTLDStatsLogo.png

.lidl is a Brand TLD delegated in ICANN's New gTLD Program. Schwarz Domains und Services GmbH & Co. KG manages the TLD and is its Registry. The proposed application succeeded and was delegated to the Root Zone on 13 December, 2014.[1].[2]

Application Details

The following is excerpted from the applicant's response to question #18:

"The Applicant, Schwarz Domains und Services GmbH & Co. KG, is a member of the Schwarz Group of companies, one of the largest retail groups in Europe. The Schwarz Group deploys activities under – amongst others – the KAUFLAND and LIDL brands. The companies in the Schwarz Group serve customers in more than 20 countries where they operate, generating a turnover of more than EUR 60 billion in 2011. They directly or indirectly employ 310.000 employees.


In line with Schwarz Domains und Services GmbH & Co. KG’s mission and purpose for the .LIDL gTLD , it is first and foremost important for Schwarz Domains und Services GmbH & Co. KG to safeguard and protect the LIDL trademark at the top level of the DNS’ hierarchy. Such protection does not only extend to the actual registration, delegation and use of the gTLD , but also to the domain names that are registered therein, and how these domain names are used."[3]