.linde

Status:	Proposed
Registry Provider:	Verisign
Registry:	Linde Aktiengesellschaft
Registry Backend:	Verisign
Type:	Brand TLD
Priority #:	1181 - Linde Aktiengesellschaft
More information:

.linde is Brand TLD delegated to the Root Zone in ICANN's New gTLD Program on 16 September 2015. Linde Aktiengesellschaft will manage the registry with back-end registry services provided by Verisign.

Application Details

The following is excerpted from the applicant's response to question #18:

"THE MISSION AND PURPOSE OF THE NEW RESTRICTED .LINDE gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF BRAND AUTHENTICITY.

The new .linde gTLD will operate as a closed registry, in which Linde Aktiengesellschaft (Linde) can create and control domain names within .linde that promote the identity and authenticity of its brand. In this regard, .linde will be used by Linde to provide information, services and resources to its customers in a way that promotes trust and convenience. The .linde gTLD will provide an authoritative internet space for Linde, the Linde Group and its affiliates that are associated with the brand. The creation and control of the .linde domain space will strengthen the overall corporate identity and image of Linde.

Linde is the holding company and management company of The Linde Group, a world-wide gases and engineering company with over 600 affiliated companies and 50 500 employees, in more than 100 countries, with EUR 13,787bn in sale during the 2011 financial year. Linde focuses on the expansion of its international business with forward-looking products and services, with sustainability and corporate responsibility towards its shareholders, business partners, employees, society and the environment as one of its core strategies in every one of its business areas, regions and locations across the globe. Linde is also committed to technologies and products that unite the goals of customer value and sustainable development. In this regard, continuous innovation, communication with its consumers on the internet and maintaining consumer trust are paramount considerations in all its activities."