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Status: Passed EE
Registry Provider: Afilias
Type: Brand TLD
Priority #: 125 - McKinsey Holdings, Inc.

More information: NTLDStatsLogo.png

.mckinsey is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is McKinsey Holdings, Inc.[1]

In May 2013, the application failed initial evaluation due to responses on the financial questions in the application. [2] The applicant requested and passed Extended Evaluation in December 2013.[3]

Application Excerpt

The following is excerpted from the applicant´s response to question #18:

"McKinsey Holdings, Inc. is a wholly-owned subsidiary of McKinsey & Company, Inc. They are the trusted advisor and counselor to many of the most influential businesses and institutions in the world. McKinsey & Company, Inc. serves more than 80 percent of Fortune magazine’s list of the Most Admired Companies. McKinsey & Company, Inc. is a global organization, with more than 90 offices in more than 50 countries. McKinsey & Company, Inc. employees speak over 120 languages and represent over 100 nationalities. McKinsey & Company, Inc. operates as one firm, bringing the best experts from around McKinsey and from the McKinsey & Company, Inc. external network to each engagement. ..

Thus, Applicant is seeking the proposed .mckinsey gTLD to operate as a restricted, exclusively-controlled TLD[.]"[4]