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Status: Delegated
Registry Provider: Verisign
Type: Brand TLD
Priority #: 233 - The Swatch Group Ltd

More information: NTLDStatsLogo.png

.omega is a Brand TLD delegated in ICANN's New gTLD Program. The Swatch Group Ltd manages the TLD and is its Registry. The proposed application succeeded and was delegated to the Root Zone on 26 June, 2015.[1].[2]

Application Details

The following is excerpted from applicant response to question #18:

"18.1 The Swatch Group Limited

The Swatch Group Ltd (“Swatch Group”) is an international group active in the design, manufacture, and sale of finished watches, jewelry, watch movements and watch components as well as electronic systems. Swatch Group supplies nearly all components required by its eighteen watch brands, and Swatch Group companies supply movements and components to third-party watchmakers in Switzerland and around the world. Swatch Group employs over 28,000 people in over 50 countries, and its 2011 gross sales totaled 7.143 billion Swiss francs.

Omega SA (ʺOmegaʺ) is a subsidiary of Swatch Group and is a luxury watch brand with some of the most well-known and recognized watches in the world. Omega also offers lines of fragrances and leather goods to its customers. Today, the OmegaWatches.com website serves as both a source of news and information about Omega products for potential customers around the world. Content is available in English, French, German, Italian, Spanish, Portuguese, Russian, Japanese, Simplified Chinese, Traditional Chinese, and Korean.


Swatch Group has filed this application for a .OMEGA gTLD to serve as a trusted, hierarchical, and intuitive namespace for the goods and services that Swatch Group provides to its customers on a global basis. Through a unified corporate approach, Swatch Group also intends to submit an application for a .SWATCH gTLD.

Although ICANN has not specifically recognized a .BRAND gTLD specification in the current round, it is widely anticipated in the brand-owner community that this will become a specialty subset of gTLDs. The .OMEGA gTLD is intended to be one of those .BRAND gTLDs, with the goal of protecting Swatch Group’s online presence, identity, and its world-famous Omega brand; expanding its marketing and promotion efforts; providing a secure channel for online products and services; and offering a platform on which to consolidate many of the intellectual property activities of Swatch Group.

Swatch Group intends to initially limit registration and use of domain names within the .OMEGA gTLD to Swatch Group, as well as its qualified subsidiaries and affiliates, in particular to Omega. This initial, limited use will allow Swatch Group to establish its operations and achieve full sustainability. This limited distribution, coupled with the other requirements set forth in Specification 9 of the template Registry Agreement, is intended to exempt Swatch Group from its annual Code of Conduct Compliance requirements.

After Year 3, Swatch Group will evaluate whether opportunities exist to carry out the business strategy for the gTLD through expansion that continues the sustainable operations of the registry through fee-based registrations to parties other than Swatch Group and its qualified subsidiaries and affiliates."[3]