.pitney

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Status: Proposed
Registry Provider: Verisign
Type: Brand TLD
Priority #: 1667 - Pitney Bowes Inc.

.pitney is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant was Pitney Bowes Inc.[1]The application was withdrawn prior to delegation.[2]

Application Details

"THE MISSION AND PURPOSE OF THE NEW RESTRICTED .PITNEY GTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF BRAND AUTHENTICITY.

The new .pitney gTLD will operate as a restricted registry, in which Pitney Bowes Inc.(Pitney Bowes)can create and control domain spaces that promote its brand identity and authenticity. In this regard, the .pitney gTLD will be used by Pitney Bowes to provide information, services and resources to consumers in a way that promotes trust, innovation and customer engagement. The .pitney gTLD will provide an authoritative internet space for Pitney Bowes, its affiliates and partners that are associated with the brand. Second and third level domains can then be utilised for personalised marketing purposes, with internet users assured of brand authenticity.

Pitney Bowes, established in 1920, is a leader in customer communications management, providing customer engagement solutions, business insight solutions, workflow management solutions and mail solutions. Headquartered in Connecticut, US, Pitney Bowes has over 33,000 employees and is located in more than 100 countries across Europe, Asia Pacific and the Middle East. With 83 acquisitions in recent years, Pitney Bowes generated revenue of about USD5.4 billion in 2010. Pitney Bowes is listed on the New York Stock Exchange and is a member of the S & P 500. Long known for making its customers more productive with its equipment, software and services, Pitney Bowes has been recognised by many organisations and publications for its achievements in areas such as software innovation and supplier diversity. These achievements include being ranked by Software Magazine as part of Software 500 in 2006 and 2007 and by the International Association of Outsourcing Professionals as part of the Top 100 Global Outsourcing Services Providers in 2007 and 2008. Pitney Bowes aims to help businesses grow by helping them understand their customers better and build more personalised connections with them. This is achieved by providing a full range of leading edge customer communication solutions, from customer analytics through personalised digital delivery, for organisations of all sizes. In this regard, continuous innovation and customer trust are paramount considerations in all of Pitney Bowes’ activities."[3]

References