.rmit

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Status: Proposed
Registry Provider: Verisign
Registry: Royal Melbourne Institute of Technology
Registry Backend: Neustar
Type: Brand TLD
Priority #: 1095 - Royal Melbourne Institute of Technology

.rmit is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Royal Melbourne Institute of Technology.[1]

Application Details

The following is excerpted from the applicant's response to question #18:

"The mission and purpose of the new restricted .rmit gTLD is to benefit internet users by ensuring increased trust, convenience and utility. The new .rmit gTLD will operate as a restricted registry, in which RMIT can create and control domain spaces that promote its’ identity as a global university of technology and Australia’s leading online institute, and the authenticity of the online environment in which it is operating. In this regard, the .rmit gTLD will be used by RMIT to provide information, services and resources to students and to the public in a way that promotes trust, convenience and utility. The .rmit gTLD will provide an authoritative internet space for RMIT, its staff, students and affiliates. Second and third level domains can then be utilised for both educational and promotional purposes, with internet users assured of brand authenticity. RMIT is a global university of technology and design and Australia’s largest tertiary institution. RMIT enjoys an international reputation for excellence in practical education and outcome-oriented research. RMIT is a leader in technology, design, global business, communication, global communities, health solutions and urban sustainable futures. We are ranked in the top 100 universities in the world for engineering and technology in the 2011 QS World University Rankings. RMIT has three campuses – its main campus in Melbourne, Australia and two satellite campuses in Vietnam. RMIT also offers programs through partners in Singapore, Hong Kong, mainland China, Malaysia, India and Europe. We enjoy research and industry partnerships on every continent. The University’s student population of 74,000 includes 30,000 international students, of whom more than 17,000 are taught off-shore (almost 6,000 at RMIT Vietnam). In this regard, user trust and continuous innovation are paramount considerations in all its activities.'[2]

References