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Status: Delegated
Registry Provider: Neustar
Type: Brand TLD
Priority #: 426 - Ferrero Trading Lux S.A.

More information: NTLDStatsLogo.png

.rocher is a Brand TLD delegated to the Root Zone in ICANN's New gTLD Program on 7 November 2015. Ferrero Trading Lux S.A. manages the registry. [1]

Application Details

The following is excerpted from the applicant's response to question #18:

"Rocher, known as Ferrero Rocher in the market place, is a renowned boxed chocolate of the Ferrero Group, a leading manufacturer of chocolate and other confectionery products including Nutella, the Kinder range of products and Tic Tac mints.

A private companies’ group founded by the confectioner Pietro Ferrero in 1946 in Alba, Piedmont, Italy, it is still owned by the Ferrero family We operate with more than seventy affiliated companies (including thirty-eight business units, eighteen production plants and three social enterprises) in more than one hundred countries worldwide. The Group employs 21,736 people worldwide and our Net Sales in the financial year ended August 2010 were in excess of 6.6 billion Euro, representing an increase of 4.3% over the previous year, with an EBT of 893 million Euro.

Ferrero strongly believes and invests in research and development and innovation and we have recently been focusing on energy-efficient installations in Italy, Germany, Poland and Belgium. We are also contributing to the development of some of the poorest areas in the world through our Social Enterprises.

We pride ourselves on prioritising high quality, crafted precision, product freshness, careful selection of the finest raw materials, respect and consideration for our customers who are always at the centre of our strategy. We care about hygiene, the environment, social issues and the local communities in which we have a presence. Above all, we are ‘glocal’ – we think globally and act locally.

Ferrero Rocher was introduced in 1982 and it is today the No. 1 boxed chocolate brand in the World, sold in more than one hundred countries. It is well-known for its individual gold packaging and for its iconic advertising campaigns. It is the main pillar within the Ferrero range of boxed chocolates that include Mon Chéri, Pocket Coffee, Confetteria Raffaello, Ferrero Collection and Ferrero Rondnoir


.Rocher names must be utilised solely for purposes that enhance Ferrero’s strategic or commercial interests. .Rocher domains may not be used in a way which knowingly infringes any third party intellectual property rights or gives rise to moral or public order questions. .Rocher names may not be delegated or assigned to external organizations, institutions, or individuals."[2]