.rwe
Status: | Delegated |
Registry Provider: | Verisign |
Type: | Brand TLD |
Priority #: | 1147 - RWE AG |
More information: ![]() |
.rwe is a Brand TLD delegated in ICANN's New gTLD Program. RWE AG manages the TLD. The company's application to ICANN succeeded and the extension was delegated to the Root Zone. [1][2]
Application Details
The following is excerpted from the applicant's response to question #18:
"The new .rwe gTLD will operate as a restricted registry, in which the RWE AG (RWE) can create and control domain spaces to strengthen its brand’s identity and authenticity. In this regard, the .rwe will be used by RWE to provide information, services and resources to consumers in a way that promotes trust, convenience and utility. The .rwe gTLD will provide an authoritative Internet space for RWE, its affiliates and partners that are associated with the brand. Second and third level domains can then be utilised for campaigns, sub-brands, products and locations, with Internet users assured of brand authenticity.
RWE is an internationally operating group, with Europe as its main market. As such, RWE is one of Europe’s leading electricity and gas companies, covering all aspects of the entire energy value chain. RWE has more than 70,000 employees, 16 million customers and recorded more than €53 billion in revenue for the 2010 fiscal year. RWE is the top power producer in Germany and one of the largest in the Netherlands and the UK. RWE continuously invest in building more efficient and environmentally friendly power plants with strong renewable energy focus. The company values of RWE include innovation and openness to new developments, which will be reflected and strengthened in the implementation of the .rwe gTLD."[3]