.sap
| Status: | Delegated |
| Registry Provider: | Knipp |
| Registry: | SAP AG |
| Registry Backend: | Knipp Medien und Kommunikation GmbH |
| Date Implemented: | 26 March 2015 |
| Type: | Brand TLD |
| PIC Submitted: | Download Here |
| Priority #: | 1643 - SAP AG |
More information: 
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.sap is a Brand TLD delegated in ICANN's New gTLD Program. SAP AG manages the TLD and is its Registry. The proposed application succeeded and was delegated to the Root Zone on 26 March, 2015.[1].[2]
Application Details
The following is excerpted from the applicant's response to question #18:
"Headquartered in Walldorf, Germany, SAP is the market leader in enterprise application software. Founded in 1972, SAP (which stands for ʺSystems, Applications, and Products in Data Processingʺ) has a rich history of innovation and growth as a true industry leader. SAP applications and services enable more than 183,000 customers worldwide to operate profitably, adapt continuously, and grow sustainably. With revenue (IFRS) of €12.5 billion for the year 2010, SAP has more than 55,000 employees and sales and development locations in more than 50 countries worldwide.
SAP is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol ʺSAPʺ.
SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, on-demand deployments, and mobile devices.
We believe that the power of our people, products, and partners unleashes growth and creates significant new value for our customers, SAP, and, ultimately, entire industries and the economy at large.
Our mission is to help companies of all sizes and industries to run better. Our vision is to help the world run better.
..
We are not intending to sell domains to third party. We will be deciding to offer the second level domains based on our business requirements and priorities. Requesters do not have a right to a particular domain.
Additionally, SAP will have its own registration policies to assign second level domains. We will also have policies to maintain content integrity that will not proliferate to domains that are not relevant."[3]
References
- ↑ Delegated String, ICANN.org Retrieved 31 Mar 2015
- ↑ Reveal Day 13 June 2012 – New gTLD Applied-For Strings
- ↑ Application Download, gTLDresult.ICANn.org Retrieved 19 March 2013