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Status: delegated
country: International
Registry Provider: GMO Registry
Type: gTLD
Category: Commerce
Community: No
Priority #: 410 - GMO Registry
649 - Commercial Connect
1191 - Google (Charleston Road Registry Inc.)
1566 - Amazon
1593 - GMO Registry
1633 - Radix (DotShop Inc.)
1639 - Donuts (Sugar Maple, LLC)
1837 - Famous Four Media (Dot Shop Limited)

More information: NTLDStatsLogo.png

.shop is a gTLD from ICANN's New gTLD Program operated by GMO Registry. On July 16, 2021, .SHOP hit one million active domains, including netflix.shop.[1]

Auction Results

On 28 January 2016, GMO Registry won rights to own the .shop gTLD for $41.5 million in an ICANN auction, outbidding all other applicants. At the time of the auction, this was the most expensive reported auction in the history of the New gTLD Program.[2]

History of Applicants

  1. GMO Registry (Community Application, the company has sponsored ICANN events using the .shop brand.[3] the company has applied for both community and non-community status. The latter option is likely a back-up measure in case their community status application fails.
  2. GMO Registry (Standard Application), one of two applications filed by GMO for .shop.
  3. Famous Four Media (Dot Shop Limited), one of 61 applications filed for new TLDs by the company.[4]
  4. Google (Charleston Road Registry Inc.)
  5. Radix (DotShop Inc.), one of 31 applications filed by the company.
  6. Donuts (Sugar Maple, LLC) - This applicant submitted a Public Interest Commitment, which can be downloaded here.
  7. Commercial Connect, Community Application, Originally applied for .shop in 2000 round and has continually worked with the eCommerce community to develop a strong mutually beneficial application for all stakeholders.[5]
  9. Amazon - The Japan Association of New Economy (JANE) filed a community objection against this application.[6]


Amazon's application was issued a GAC Early Warning from the representative of Australia and GAC Chair, Heather Dryden. The warning system is noted as a strong recommendation on behalf of national governments to the ICANN Board that a given TLD application should be denied as it stands. Applicants are encouraged to work with objecting GAC members.[7]

The warning states that the applicant is "seeking exclusive access to a common generic string .. that relates to a broad market sector," which Ms. Dryden notes could have unintended consequences and a negative impact on competition.[8]


Radix received a GAC Early Warning as an entire applicant, where each one of the applicants was flagged by the U.S. Government. This seems to be the only time a portfolio applicant had all of their applications warned. The issue does not deal with the technical capabilities or thematic content of their applications, but rather the inclusion of an email address associated with the US' Federal Bureau of Investigation. It seems that Radix included correspondence with this address as a recommendation with each of their applications.[9]

Community Application

There are two Community Priority Applications or .shop. One community priority applicant, GMO Registry, also submitted a generic application in order to still have a chance at the TLD should they not be awarded the community designation. The other community applicant, Commercial Connect LLC, submitted the only community application.

The application from Commercial Connect LLC defines its community as e-Commerce operators that run "B2C site[s] that utilize credit card processing requiring them to abide by PCI DSS (Payment Card Industry Data Security Standards) to operate." The company notes that "We are the original applicant for .SHOP from the 2000 round. While there were other applicants in the initial rounds, Commercial Connect was the only one that made it through the entire qualification process. When the delegation of .SHOP was put off until the ʺnextʺ round, CC has been working with the above community to establish its relationship and representation in that community. Initially, since there was no clear community representation, we worked on establishing some form of a member trade association. The result was the creation of ECWR.net (eCommerce World Retailers). This was formed in March 2004 and clearly predates the 2007 requirement in the Applicant Guidebook. We currently have in excess of 1,000 members representing a substantial amount of eCommerce (in excess of $866 trillion in annual sales)."[10]

The application by GMO Registry left greater room in its use of language for shops providing "offline" commerce services. Their application was supported by a few commerce associations, such as the European Multi-channel and Online Trade Association (EMOTA) and the Japan Foundation for Electronic Commerce (JFEC). There are no strong membership requirements delineated in the application.[11]

String Confusion Objection to .shopping

.shop applicant Commercial Connect submitted an objection to Donuts' application for .shopping on the grounds that the two strings are confusingly similar and that Internet users might mistake the strings for one another. An ICDR panelist, Robert Nau, ruled in favor of Commercial Connect, which may force [[Donuts]' application into a contention set along with all of the applicants for .shop. However, no objection was filed against Uniregistry for their application of .shopping.[12] Nau was also the panelist who decided the case that found Amazon's application for .通販, which means "online shopping" in Chinese, to be confusingly similar to .shop. New gTLD applicant community members have expressed concern that the panelist chosen to decide certain objections has a major effect on the outcome of the objection.[13]