|Priority #:||444 - Amazon|
|Parked Domain %:||100.0 %|
|Delegation:||05 December 2015|
The following is excerpted from the applicant's response to question #18:
"Amazon intends for its new .SMILE gTLD to provide a unique and dedicated platform for stable and secure online communication and interaction. The .SMILE registry will be run in line with current industry standards of good registry practice. What do you anticipate your proposed gTLD will add to the current space in terms of competition, differentiation or innovation? Amazon values the opportunity to be one of the first companies to own a gTLD. A .SMILE registry will:
- Provide Amazon with additional controls over its technical architecture, offering a stable and secure foundation for online communication and interaction.
- Provide Amazon a further platform for innovation.
- Enable Amazon to protect its intellectual property rights.