|Priority #:||663 - SVR GROUP|
The following is excerpted from the applicant's response to question #18:
"SVR is the most recognized brand of the group of companies belonging to the Applicant. The use of the SVR brand started in 1962 in the pharmacy of Simone and Robert Veret in Picardie, France and quickly gave birth to the compagnhy Laboratoires SVR manufacturing, promoting and selling dermo-cosmetics under the SVR brand. Since then, the recognition of the SVR brand has never ceased to increase. The SVR brand became an important asset of the company Laboratoires SVR wich got organized in 2006 as follows : ALAUZIS SARL– not to be confused with the recently created SARL Alauzis which is a holding company and the director of SVR Group SAS – was created as the holding company under whose umbrella Laboratoires SVR SAS and Emulscience SAS were active compagnies in the dermatological and cosmetics industry (respectively for promotion, marketingand sell and for production and research & development). In 2011, the above mentioned group of three compagnies has been reorganized under the umbrella of the holding company SVR Group SAS (the Applicant), replacing the former Alauzis SARL (same registration number - new name). SVR Group SAS (the Applicant )is managed by the newly created company SARL Alauzis. SVR Group SAS (the Applicant)unites the companies Laboratoires SVR SAS, Laboratoires SVR France SAS, laboratoires SVR Tunisie, Laboratoires SVR Maroc, Laboratoires SVR Italia, Laboratorios SVR espana, Laboratoires SVR Belgique, SVR Cosmetic Full Services SAS, SVR Industrie SAS (Emulscience SAS), SVR Recherche SAS and SVR Distribution SAS.The Applicant, SVR Group SAS supports its subsidiaries in terms of finance, human resources, data processing, methods, legal matters, security, environment etc. Through the activities under the umbrella of the former SARL Alauzis and the existing SVR Group SAS (the Applicant), the SVR brand has gained international exposure, and a truly international clientele in Europe, Africa, America, Asia, the Middle East and the Pacific for dermatological cosmetic products (promoted and sold by Laboratoires SVR SAS under the SVR brand) as well as for services of R&D or manufacturing of cosmetics offered to third parties by SVR Cosmetic Full Services SAS."
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