.travelguard

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Status: Proposed
Registry Provider: Neustar
Type: Brand TLD
Priority #: 302 - American International Group, Inc.

.travelersguard is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is American International Group, Inc.[1]

Application Details

The following is excerpted from the applicant response to question #18:

"18.1 Mission and Purpose of .TRAVELGUARD Travel Guard operates as a part of Chartis Inc., a division of American International Group, Inc. (“AIG”), a leading international insurance and financial organization with approximately 63,000 employees serving customers in more than 130 countries. Travel Guard content is accessible in the .COM gTLD, as well as a multitude of ccTLDs.

Through a unified corporate approach, AIG intends to submit three gTLD applications for the .AIG, .CHARTIS, and .TRAVELGUARD strings.

Travel Guard is a leading travel insurance plan provider with over 20 years of industry experience. Travel Guard specializes in providing innovative travel insurance, assistance, and emergency travel service plans for millions of travelers and thousands of companies throughout the world. Travel Guard’s industry-leading, comprehensive travel insurance plans are distributed by more than 12,000 travel companies through virtually every distribution channel in the travel industry.

Travel Guard’s comprehensive travel insurance programs include per-trip and annual plans, as well as coverage for trip cancellation, trip interruption, trip delay, medical expenses, baggage loss, and other travel-related issues. Travel Guard owns and operates its own network of assistance companies to ensure the highest quality in: Travel Medical Assistance, LiveTravel Emergency Service, Worldwide Travel Assistance, and Concierge and Personal Assistance.

The intended future mission and purpose of the .TRAVELGUARD gTLD is to serve as a trusted, hierarchical, and intuitive namespace provided by AIG and its qualified subsidiaries and affiliates for Travel Guard customers and interested parties.

AIG will be analyzing and evaluating other .BRAND gTLD applications as well as general market adoption to determine short- and long-term potential best-in-class use case options to most effectively serve and enhance AIG and Travel Guard’s online strategy.

Although ICANN has not specifically recognized a .BRAND gTLD specification in the current version of the Applicant Guidebook, it is widely anticipated within the brand-owner community that this will become a specialty subset of gTLDs. The .TRAVELGUARD gTLD is intended to be one of those .BRAND gTLDs, with the goal of protecting Travel Guard’s online presence and identity; expanding its marketing and promotion efforts; providing a secure channel for Travel Guard products and services; and offering a platform through which to consolidate many of the intellectual property activities of Travel Guard, Chartis, and AIG.

AIG intends to initially limit registration and use of domain names within the .TRAVELGUARD gTLD to AIG and its qualified subsidiaries and affiliates. This initial limited use will allow AIG to establish its operations and achieve full sustainability. This limited distribution, coupled with the other requirements set forth in Specification 9 of the template Registry Agreement, is intended to exempt AIG from its annual Code of Conduct Compliance requirements."[2]

References