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Status: Delegated
Registry Provider: Verisign
Type: Brand TLD
Priority #: 934 - UBS AG

More information: NTLDStatsLogo.png

.ubs is a Brand TLD delegated in ICANN's New gTLD Program. UBS AG manages the TLD and is its Registry. The proposed application succeeded and was delegated to the Root Zone on 11 July, 2015.[1].[2]

Application Details

The applicant's response to question #18 is excerpted in part below:

"The new .ubs gTLD will operate as a restricted registry, in which UBS AG (UBS) can create and control domain spaces that promote its UBS brand identity and authenticity. In this regard, the .ubs gTLD will be provide an authoritative Internet space for UBS and its affiliates to provide information, services and resources to consumers in a way that promotes trust, convenience and utility. Second and third level domains can then be utilised for brand development purposes, with Internet users assured of brand authenticity.

Headquartered in Zurich and Basel in Switzerland, UBS is a global firm providing financial services to private, corporate and institutional clients worldwide as well as retail clients in Switzerland. UBS’s business strategy is centred on its pre-eminent global wealth management businesses and its universal bank in Switzerland. UBS combines its client-focused Investment Banking, strong and well-diversified Global Asset Management business and premier Wealth Management franchise with its Swiss operations to deliver superior financial solutions. UBS comprises of the Corporate Center and 4 business divisions – Wealth Management & Swiss Bank, Wealth Management Americas, Global Asset Management and the Investment Bank. UBS is listed on the New York Stock Exchange and employs over 65,000 people in its offices across approximately 60 countries such as Switzerland, UK, US, Hong Kong and all major financial centres. UBS was formed from a merger between Union Bank of Switzerland and Swiss Bank of Corporation in 1998. At the time of the merger, both banks were already well-established and successful in their own right. UBS, an abbreviation of Union Bank of Switzerland, has origins dating from 1862. Today, UBS is an established firm with a pivotal role in the development and growth of Swiss banking traditions. In this regard, consumer trust and continuous innovation are paramount considerations in all of UBS’s activities.


Given the restricted nature of the .ubs gTLD, the projected number of registration is likely to be limited. It is anticipated that a limited number of 15 domain names will be registered in the first year. However, over the next few years, the number of registrations is likely to increase to about 50 domain names as UBS develops and implements new services and marketing campaigns such as creating product and service related domain names in the second or third level.

As the new .ubs gTLD expands and evolves, UBS will continue to comply with all operational, technical and policy requirements, as well as maintaining consumer trust and the stability of the Internet. UBS will keep ICANN reasonably informed of any material developments relating to the .ubs gTLD including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement."[3]