BrandProtect
 | |
| Type: | Privately Held |
| Industry: | Internet |
| Founded: | 2001 |
| Founder(s): | Colin Silver, Leslie Goldsmith |
| Headquarters: | 5090 Explorer Drive Suite 203 Mississauga, |
| Country: | Canada |
| Employees: | 11-50 |
| Website: | brandprotect.com |
| Key People | |
| Colin Silver, Co-Founder Leslie Goldsmith, Co-Founder and Chief Research Officer | |
BrandProtect formerly known as Brandimensions is a research company specializing in Internet reputation management, brand protection and brand monitoring.
Company Background
Colin Silver & Leslie Goldsmith co-founded the company in Mississauga, Canada in 2001. The company provides secure online portals to its clients using proprietary technology, and is regularly searching for internet threats in social media including identity theft and intellectual property abuse. It also provides its clients with cost effective tools to easily automate responses and manage Internet threats.[1]
Affiliations
Brand Protect is a member of Forum for Incident Response and Security Teams, and they have collaborated with Visa, the U.S. Air Force, IBM, Microsoft and Deutsche Bank to develop internet protection, policies and procedures. The company's partnership with these organizations also help the company to quickly and effectively manage and mitigate Internet threats such as phishing, pharming, vishing, smshing, malware,internet property right abuses etc. [2]
Partnership with Brandverity
In January, 2011, the company inked partnership with Brandverity.[3] to be able to find internet abusers who are using different techniques to avoid detection. Brandverity is an expert in providing technology solutions against trademark abuse and advertising frauds.
Services
The company offers the following specialized services to its costumers:[4]
- Social Media Analysis and Research Tool (SMART)- It is an accurate, comprehensive search and monitoring tool with emergency response hotline to continuously improve a client's specific database 24/7. It is integrated with other Brand protect services to monitor all types of internet abuse.
- Brand Abuse- BrandProtect helps its customers detect unauthorized sales using a search strategy to identify weblinks, URLs and page contents that have potential threats to a company's intellectual property and trademark.
- Identity Theft- The company offers analysis, detection and mitigation of phishing, vishing, SMshing, malware, abuse box forwarding, etc.