Firstlook, Inc.
 | |
| Industry: | Domain Name & Internet |
| Founded: | 2001 |
| Headquarters: | 335 Madison Ave. Suite 840 New York, NY 10017 |
| Country: | USA |
| Employees: | 25 plus |
| Website: | Firstlook.com |
| Key People | |
| Seth Jacoby, President | |
Firstlook, Inc. is a company that specializes in domain traffic monetization and optimization; it was founded in 2001. It's products and services include automated testing on templates, template optimization, keyword optimization, dedicated account managers, generous revenue share, domain portfolio and first search.[1]
Seth Jacoby is the president of the Firstlook; he is responsible in overseeing the company's business operations, and creating strategic initiatives and parnerships to ensure its growth and development.[2]
The company uses its state of the art optimization platform, called FirstYield, to help its clients increase their revenue.
Firstlook also owns some media properties to drive traffic and increase the value proposition of both users and advertisers, which include uproar.com, Gympost.com, LasikSurgeon.com, Messagepost.com, etc.[3]
Controversy
In 2009, Weather Underground, Inc. accused Firstlook Inc. together with Navigation Catalyst Systems Inc., Basic Fusion Inc., and Connexus Corporation, for allegedly using automated process to register and use domain names that are confusingly similar to famous or distinctive trademarks owned by the complainant.[4]