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'''PPC (Pay Per Click)''' represents an advertising method used on websites and search engines under the form of advertisements placed near search results. In this way, when a visitor clicks on these advertisement, the advertiser is paid an agreed amount each time a visitor clicks the advertisement. There are various types of PPC campaigns: getting charged for placement and paid for ranking. <ref>[http://www.developer-resource.com/what-is-ppc.htm PPC]</ref>

'''PPC (Pay Per Click)''' is part of an advertising method used on websites and search engines where a paid advertisement will appear near the desired results. In this way, the host is paid an agreed amount each time a visitor clicks on the advertisement.<ref>[http://www.developer-resource.com/what-is-ppc.htm PPC]</ref>

 

==Overview==

==Short overview==

[[PPC]] is also referred to as [[CPC]] (cost-per-click), but there are some differences between these two terms. By using PPC campaigns, advertisers pay their host only when the advertisement is clicked. In the case of search engines, the advertisers bid on a set of keywords relevant for their target market.  

[[PPC]] is also referred to as [[CPC]] (cost-per-click), but there are some differences between these two terms. By using PPC campaigns, advertisers pay their host only when the advertisement is clicked. In the case of search engines, the advertisers bid on a set of keywords relevant for their target market.  

In order to guarantee a successful PPC campaign, the help of experienced or professional expert is required. The investment in PPC campaign is a great way to increase the traffic volume, attract customers, control the traffic and launch a new website.  

In order to guarantee a successful PPC campaign, the help of experienced or professional expert is required. The investment in PPC campaign is a great way to increase the traffic volume, attract customers, control the traffic and launch a new website.  

===PPC vs. CPC===

===PPC vs. CPC===

Each time a visitor clicks on the website by means of advertisements, a charge for a click it is being processed.  

Each time a visitor clicks on the website by means of advertisements, a charge for a click it is being processed.  

The main difference between PPC and CPC consists of the purpose of each of these methods: PPC describes the pay-per-click system and how PPC campaigns work, whereas  

The main difference between PPC and CPC consists of the purpose of each of these methods: PPC describes the pay-per-click system and how PPC campaigns work, whereas  

[[CPC]], cost per click, represents the amount of money that the advertiser is willing to invest each time someone clicks on the advertisements published. <ref>[http://www.urldreamer.com/PPC/Pay-Per-Click-Marketing-Campaign.htm PPC campaign]</ref> Simply put, CPC represents the assessments of the costs related to advertisements and depends on competition level for a specific keyword.  

[[CPC]], cost per click, represents the amount of money that the advertiser is willing to invest each time someone clicks on the advertisements published. <ref>[http://www.urldreamer.com/PPC/Pay-Per-Click-Marketing-Campaign.htm PPC campaign]</ref> Simply put, CPC represents the assessments of the costs related to advertisements and depends on competition level for a specific keyword.  

==PPC advantages==

==PPC advantages==

*In the case of new websites, the PPC campaign can instantly create traffic.  

*In the case of new websites, the PPC campaign can instantly create traffic.  

*Easy to implement

*Easy to implement

*The opportunity to develop affiliate programs, gather as many affiliates as desired and increase the traffic  even more

*The opportunity to develop affiliate programs, gather as many affiliates as desired and increase the traffic  even more

==References==

==References==

{{Reflist}}

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[[Category: Glossary]]

[[Category: Glossary]]