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==PPC vs. CPC==

==PPC vs. CPC==

The main difference between PPC and CPC consists of the purpose of each of these methods: PPC describes the campaigns work, whereas [[CPC]] represents the amount of money that the advertiser is willing to invest each click. <ref>[http://www.urldreamer.com/PPC/Pay-Per-Click-Marketing-Campaign.htm PPC campaign]</ref> CPC represents the assessments of the costs related to advertisements and depends on the competition level for a specific keyword.

The main difference between PPC and CPC consists of the purpose of each of these methods: PPC describes the campaigns work, whereas [[CPC]] represents the amount of money that the advertiser is willing to invest in each click.<ref>[http://www.urldreamer.com/PPC/Pay-Per-Click-Marketing-Campaign.htm PPC campaign]</ref> CPC represents the assessments of the costs related to advertisements and depends on the competition level for a specific keyword.

==References==

==References==