[[PPC]] is also related to [[CPC]] (cost-per-click). By using PPC campaigns, advertisers pay their host only when the advertisement is clicked. In the case of search engines, the advertisers bid on a set of keywords relevant for their target market. | [[PPC]] is also related to [[CPC]] (cost-per-click). By using PPC campaigns, advertisers pay their host only when the advertisement is clicked. In the case of search engines, the advertisers bid on a set of keywords relevant for their target market. |