− | '''.aarp''' is a [[Brand gTLD]] proposed to [[ICANN]]'s [[New gTLD Program]] by [[AARP|American Association of Retired Persons]], a non-profit, non-partisan membership organization dedicated to advocating for and helping Americans over the age of 50. AARP's goal in applying for the delegation of the domain name string in the [[Root Zone|root zone]] in the internet's [[DNS|domain name system]] and to manage its registry operations is to protect its brand and to use it as a "trusted, hierarchical, and intuitive" domain name space for AARP, its affiliates, subsidiaries, members and internet users. If approved by ICANN, the organization plans to implement a four-stage roll-out to ensure the success of its transition from delegation to operation. [[Verisign]] will serve as its back-end registry service provider.<ref>[http://news.dot-nxt.com/sites/news.dot-nxt.com/files/1-1169-4534_AARP.html Application number: 1-1169-4534 for AARP]</ref> | + | '''.aarp''' is a delegated [[Brand gTLD]] in [[ICANN]]'s [[New gTLD Program]]. [[AARP|American Association of Retired Persons]], a non-profit, non-partisan membership organization dedicated to advocating for and helping Americans over the age of 50, manages the [[TLD]]. AARP's goal in applying for the delegation of the domain name string in the [[Root Zone|root zone]] in the internet's [[DNS|domain name system]] and to manage its registry operations is to protect its brand and to use it as a "trusted, hierarchical, and intuitive" domain name space for AARP, its affiliates, subsidiaries, members and internet users. If approved by ICANN, the organization plans to implement a four-stage roll-out to ensure the success of its transition from delegation to operation. [[Verisign]] will serve as its back-end registry service provider.<ref>[http://news.dot-nxt.com/sites/news.dot-nxt.com/files/1-1169-4534_AARP.html Application number: 1-1169-4534 for AARP]</ref> |