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navigation bar of their browser (compared with 35 % of global users), and nearly all users from the region check the domain name before clicking search results.<ref name="study"></ref>
navigation bar of their browser (compared with 35 % of global users), and nearly all users from the region check the domain name before clicking search results.<ref name="study"></ref>
==Recommendations==
===Recommendations===
* Basic internet access issues need to be given priority. Local hosting markets must be strengthened.
* Basic internet access issues need to be given priority. Local hosting markets must be strengthened.
* Policies and investment should focus on supporting eCommerce and local language content.
* Policies and investment should focus on supporting eCommerce and local language content.