The issue first came about when trademark rights holders were subject to illegitimate uses of their names in the domain name system (DNS).<ref><nowiki>https://gnso.icann.org/sites/default/files/filefield_48143/rpm-prelim-issue-09oct15-en.pdf</nowiki> </ref> To remedy this, the Uniform Dispute Resolution Policy (UDRP) — the longest standing alternative dispute resolution procedure in ICANN — needed more clout and new RPMs were developed to account for potential risks and costs to trademarks rights holders.<ref>https://gnso.icann.org/en/group-activities/active/rpm</ref> | The issue first came about when trademark rights holders were subject to illegitimate uses of their names in the domain name system (DNS).<ref><nowiki>https://gnso.icann.org/sites/default/files/filefield_48143/rpm-prelim-issue-09oct15-en.pdf</nowiki> </ref> To remedy this, the Uniform Dispute Resolution Policy (UDRP) — the longest standing alternative dispute resolution procedure in ICANN — needed more clout and new RPMs were developed to account for potential risks and costs to trademarks rights holders.<ref>https://gnso.icann.org/en/group-activities/active/rpm</ref> |