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'''.web''' is a proposed new generic top level domain name ([[gTLD]]) to [[ICANN]]'s [[New gTLD Program|new gTLD expansion program]]. On 28 July 2016, the string was sold at an [[GTLD_Auctions#ICANN_Auctions|ICANN auction of last resort]] for a record-breaking $135 million.<ref>[http://domainnamewire.com/2016/07/28/breaking-web-top-level-domain-name-auction-ends-135-million/ .Web top level domain name auction ends for $135 million]</ref>
'''.web''' is a proposed new generic top level domain name ([[gTLD]]) to [[ICANN]]'s [[New gTLD Program|new gTLD expansion program]]. On 28 July 2016, the string was sold at an [[GTLD_Auctions#ICANN_Auctions|ICANN auction of last resort]] for a record-breaking $135 million.<ref>[http://domainnamewire.com/2016/07/28/breaking-web-top-level-domain-name-auction-ends-135-million/ .Web top level domain name auction ends for $135 million]</ref> The auction began on 27 July 2016, but did not conclude until the following day.
==Applicants==
==Applicants==
# '''[[Donuts]]''' (Ruby Glen, LLC)
# '''[[Donuts]]''' (Ruby Glen, LLC)
==Auction Controversy==
==Current Applications==
In early July 2016, applicants [[Radix]] and Schlund Technologies GmbH requested that the .web auction be postponed to investigate reports that another applicant, NU DOT CO LLC, had changed leadership.<ref>[http://domainnamewire.com/2016/07/14/applicants-ask-web-auction-postponement-nu-dot-co/]</ref> After ICANN denied the request, Radix and [[Donuts]] filed a reconsideration request, asking ICANN to delay the auction "on an emergency basis" and conduct an investigation into NU DOT CO LLC's alleged change in ownership.<ref>[https://www.icann.org/en/system/files/files/reconsideration-16-9-ruby-glen-radix-request-redacted-17jul16-en.pdf Reconsideration Request by Ruby Glen, LLC and Radix FZC]</ref>
After ICANN denied the joint Reconsideration Request, Donuts filed a $10 million lawsuit and a temporary restraining order in a final attempt to block the auction from moving forward.<ref>[http://domainincite.com/20789-donuts-files-10-million-lawsuit-to-stop-web-auction]</ref> Donut's request was denied in California court, allowing the auction to commence as scheduled on 27 July 2016, although the auction was not completed until 28 July 2016.<ref>[http://domainincite.com/20801-donuts-denied-web-auction-to-go-ahead-today Donuts denied! .web auction to go ahead today]</ref>
==Applications==
===Web.com===
===Web.com===
Some have said that Web.com has a strong case through the Legal Rights Objection because it owns the Web.com trademark. In a statement, Web.com CEO [[David Brown]] said, ''"We believe we possess the natural platform from which to successfully market the new .WEB top level domain since we are the sole owner of the Web.com trademark as issued by the U.S. Patent and Trademark office."'' <ref>[http://domainincite.com/archives/9134-as-new-gtlds-enter-a-new-phase-the-first-wave-of-announcements-crashes As new gTLDs enter a new phase, the first wave of announcements crashes]</ref> [[David Brown|Brown]] also conveyed that he is open to a cooperative arrangement between more than one applicant, and that Web.com would be satisfied regardless of who wins the application.<ref>[http://domainincite.com/12883-web-com-ceo-talks-defensive-web-strategy Web.com CEO Talks Defensive .Web Strategy, Domain Incite] Retrieved 11 Sept 2013</ref>
Some have said that Web.com has a strong case through the Legal Rights Objection because it owns the Web.com trademark. In a statement, Web.com CEO [[David Brown]] said, ''"We believe we possess the natural platform from which to successfully market the new .WEB top level domain since we are the sole owner of the Web.com trademark as issued by the U.S. Patent and Trademark office."'' <ref>[http://domainincite.com/archives/9134-as-new-gtlds-enter-a-new-phase-the-first-wave-of-announcements-crashes As new gTLDs enter a new phase, the first wave of announcements crashes]</ref> [[David Brown|Brown]] also conveyed that he is open to a cooperative arrangement between more than one applicant, and that Web.com would be satisfied regardless of who wins the application.<ref>[http://domainincite.com/12883-web-com-ceo-talks-defensive-web-strategy Web.com CEO Talks Defensive .Web Strategy, Domain Incite] Retrieved 11 Sept 2013</ref>