* New.Net/VendareMedia/Connexus: a commercial alternative root that sought to compete with [[.com]], [[.net]], and other TLDs. that attempted to work directly with internet service providers to activate their domain names automatically at the network level. The founders developed proprietary technology to allow their domain-naming system to exist alongside ICANN.<ref>[https://web.archive.org/web/20070612090152/http://www.new.net/about_us_mission.tp Mission, About Us, New.Net, Web Archives]</ref> | * New.Net/VendareMedia/Connexus: a commercial alternative root that sought to compete with [[.com]], [[.net]], and other TLDs. that attempted to work directly with internet service providers to activate their domain names automatically at the network level. The founders developed proprietary technology to allow their domain-naming system to exist alongside ICANN.<ref>[https://web.archive.org/web/20070612090152/http://www.new.net/about_us_mission.tp Mission, About Us, New.Net, Web Archives]</ref> |