Changes

==Rise and Fall of New.net==

==Rise and Fall of New.net==

===From 2000 to 2003: start-up energy==  

===From 2000 to 2003: start-up energy===

In 2000, Idealab announce that it was working on the new.net project, a browser plugin, in Pasadena, CA, to allow users to access its non-ICANN Top Level Domain names. The system relied on individual Internet service providers and a browser plug-in that Web surfers downloaded and installed. Addresses for the new domains went through the New.net site and were directed to locations that existed as subdomains of New.net. Adware via NewDotNet was bundled with games or Peer-to-peer file sharing programs. Adware offered monetary incentives for including it in software with payment per installation or ad-revenue sharing. Common hosts included Kazaa, iMesh, Limewire, and Gnutella. By the end of its run, New.net provided alternative (non-ICANN) TLDs in six languages.  

In 2000, Idealab announce that it was working on the new.net project, a browser plugin, in Pasadena, CA, to allow users to access its non-ICANN Top Level Domain names. The system relied on individual Internet service providers and a browser plug-in that Web surfers downloaded and installed. Addresses for the new domains went through the New.net site and were directed to locations that existed as subdomains of New.net. Adware via NewDotNet was bundled with games or Peer-to-peer file sharing programs. Adware offered monetary incentives for including it in software with payment per installation or ad-revenue sharing. Common hosts included Kazaa, iMesh, Limewire, and Gnutella. By the end of its run, New.net provided alternative (non-ICANN) TLDs in six languages.  

[https://web.archive.org/web/20051124194236/http://www.new.net/about_us_partners.tp Many partners in the early 2000s] and some early adopters were: Atlanta, Excite@Home Corp, NetZero, Earthlink, Wannado  <ref>https://web.archive.org/web/20060926113318/http://www.new.net/news_release_1.tp</ref>  <ref>https://www.usenix.org/legacy/event/hotbots07/tech/full_papers/provos/provos.pdf The Ghost In The Browser: Analysis of Web-based Malware (Niels Provos, Dean McNamee, Panayiotis Mavrommatis, Ke Wang and Nagendra Modadugu, Google, Inc.)</ref> <ref>https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.97.2832&rep=rep1&type=pdf Analysing Privacy-Invasive Software Using Computer Forensic Methods, Martin Boldt and Bengt Carlsson,  Information Security: 12th International Conference, Page 210</ref>

[https://web.archive.org/web/20051124194236/http://www.new.net/about_us_partners.tp Many partners in the early 2000s] and some early adopters were: Atlanta, Excite@Home Corp, NetZero, Earthlink, Wannado  <ref>https://web.archive.org/web/20060926113318/http://www.new.net/news_release_1.tp</ref>  <ref>https://www.usenix.org/legacy/event/hotbots07/tech/full_papers/provos/provos.pdf The Ghost In The Browser: Analysis of Web-based Malware (Niels Provos, Dean McNamee, Panayiotis Mavrommatis, Ke Wang and Nagendra Modadugu, Google, Inc.)</ref> <ref>https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.97.2832&rep=rep1&type=pdf Analysing Privacy-Invasive Software Using Computer Forensic Methods, Martin Boldt and Bengt Carlsson,  Information Security: 12th International Conference, Page 210</ref>

=== Relatively positive press, good partner growth, and optimism from March 2001 to December 2003, even as ICANN downplayed new.net’s potential ===

=== Relatively positive press, good partner growth, and optimism from March 2001 to December 2003===

New.net enjoyed relatively positive press, good partner growth, and optimism from March 2001 to December 2003 even as ICANN downplayed new.net’s potential.

* March 2001, Vint Cerf opines, "This idea ­-- it's a trick, really -- is something that other people have tried before, and it didn't ignite into any large business outcome," <ref>https://www.wired.com/2001/03/icann-tld-threat-what-threat/</ref>

* March 2001, Vint Cerf opines, "This idea ­-- it's a trick, really -- is something that other people have tried before, and it didn't ignite into any large business outcome," <ref>https://www.wired.com/2001/03/icann-tld-threat-what-threat/</ref>

March 5, 2001: from the ''Wall Street Journal'' the article, “Start-Up Will Sell Web Addresses To Bypass Internet Bureaucracy”, by Don Clark, stated, “Investor Bill Gross is planning one of the most ambitious attempts to bypass the bureaucracy that assigns Internet names.” <ref>https://web.archive.org/web/20060926113318/http://www.new.net/news_release_1.tp</ref>  

March 5, 2001: from the ''Wall Street Journal'' the article, “Start-Up Will Sell Web Addresses To Bypass Internet Bureaucracy”, by Don Clark, stated, “Investor Bill Gross is planning one of the most ambitious attempts to bypass the bureaucracy that assigns Internet names.” <ref>https://web.archive.org/web/20060926113318/http://www.new.net/news_release_1.tp</ref>  

* December 1, 2003, the last piece of (good) press was posted to New.net's "In the News" page: from Domain Name Journal, the article "New.net's Impossible Dream: Can The Alternate TLD Company Reach the Unreachable Star?" by Ron Jackson <ref>https://web.archive.org/web/20070629085624/http://www.new.net/news_release_0313.tp</ref>  

* December 1, 2003, the last piece of (good) press was posted to New.net's "In the News" page: from Domain Name Journal, the article "New.net's Impossible Dream: Can The Alternate TLD Company Reach the Unreachable Star?" by Ron Jackson <ref>https://web.archive.org/web/20070629085624/http://www.new.net/news_release_0313.tp</ref>  

=== Fall 2003: the beginning of troubles in the courts of justice and of public opinion, as it becomes clear that new.net’s business plan depended on erroneous traffic ===

=== Fall 2003: the beginning of troubles in the courts of justice and of public opinion===

New.net began experiencing cracks in its plan due to troubles in the courts of justice and of public opinion, as it depended on erroneous and unintentional traffic.

====Overview====

====Overview====

# New.net surreptitiously bundled  NewDotNet with software  

# New.net surreptitiously bundled  NewDotNet with software