Changes

# Tried to convince all Internet Service Providers (ISPs) that they should support New.net domains (in exchange for financial considerations) and lined up distributors of popular software programs to include a New.net plug-in to make new.net domains visible on the enabled computers.  

# Tried to convince all Internet Service Providers (ISPs) that they should support New.net domains (in exchange for financial considerations) and lined up distributors of popular software programs to include a New.net plug-in to make new.net domains visible on the enabled computers.  

# Saw the Quick! search service as the primary reason the company operated in the black.<ref>[https://web.archive.org/web/20070629085624/http://www.new.net/news_release_0313.tp "New.net's Impossible Dream: Can The Alternate TLD Company Reach the Unreachable Star?," ''Domain Name Journal'', New.net Press Room, Web Archive] Accessed 07/27/2022</ref> When New.net-enabled users mistyped any web address (New.net or otherwise) in their browser they landed on a Quick! Page with an array of Pay Per Click advertiser links. When visitors clicked on those links, advertisers paid New.net. Dave Hernand compared it to [[Verisign]]'s suspended Sitefinder service, which profited from .com and .net address errors before ICANN pressured it to shut down.<ref>[https://www.computerworld.com/article/2572373/verisign-suspends-site-finder-feature-after-icann-turns-up-the-heat.html#:~:text=The%20controversial%20Site%20Finder%20service,its%20effects%20on%20the%20Internet. Verisign Suspends SiteFinder, Computer World] Accessed 07/27/2022</ref>

# Saw the Quick! search service as the primary reason the company operated in the black.<ref>[https://web.archive.org/web/20070629085624/http://www.new.net/news_release_0313.tp "New.net's Impossible Dream: Can The Alternate TLD Company Reach the Unreachable Star?," ''Domain Name Journal'', New.net Press Room, Web Archive] Accessed 07/27/2022</ref> When New.net-enabled users mistyped any web address (New.net or otherwise) in their browser they landed on a Quick! Page with an array of Pay Per Click advertiser links. When visitors clicked on those links, advertisers paid New.net. Dave Hernand compared it to [[Verisign]]'s suspended Sitefinder service, which profited from .com and .net address errors before ICANN pressured it to shut down.<ref>[https://www.computerworld.com/article/2572373/verisign-suspends-site-finder-feature-after-icann-turns-up-the-heat.html#:~:text=The%20controversial%20Site%20Finder%20service,its%20effects%20on%20the%20Internet. Verisign Suspends SiteFinder, Computer World] Accessed 07/27/2022</ref>

# New.net leadership regularly attended [[ICANN Meetings]] to advance its agenda and foster business relationships with the [[ICANN Community]].<ref>https://forum.icann.org/lists/stld-rfp-travel/</ref>

# New.net leadership regularly attended [[ICANN Meetings]] to advance its agenda and foster business relationships with the [[ICANN Community]].<ref>[https://forum.icann.org/lists/stld-rfp-travel/ sTLD RFP on .travel, ICANN Forum] Accessed 07/27/2022</ref>

# relied on a first-come, first-served basis of selling TLDs at $25 (in 2001) <ref>[https://web.archive.org/web/20060926113318/http://www.new.net/news_release_1.tp “Start-Up Will Sell Web Addresses To Bypass Internet Bureaucracy,” ''WSJ'', New.net Press Room, Web Archive] Accessed 07/27/2022</ref>  

# relied on a first-come, first-served basis of selling TLDs at $25 (in 2001) <ref>[https://web.archive.org/web/20060926113318/http://www.new.net/news_release_1.tp “Start-Up Will Sell Web Addresses To Bypass Internet Bureaucracy,” ''WSJ'', New.net Press Room, Web Archive] Accessed 07/27/2022</ref>  

# sought to provide an easier user experience. Other companies already selling domain names outside the Icann structure required users to change settings on their Web-browser programs. New.net relied on persuading Internet service providers to use software that automatically routed users to the new Web addresses.<ref>https://web.archive.org/web/20060926113318/http://www.new.net/news_release_1.tp</ref>

# sought to provide an easier user experience. Other companies already selling domain names outside the Icann structure required users to change settings on their Web-browser programs. New.net relied on persuading Internet service providers to use software that automatically routed users to the new Web addresses.<ref>[https://web.archive.org/web/20060926113318/http://www.new.net/news_release_1.tp “Start-Up Will Sell Web Addresses To Bypass Internet Bureaucracy,” ''WSJ'', New.net Press Room, Web Archive] Accessed 07/27/2022</ref>

==Leadership==

==Leadership==