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'''.giving''' is [[gTLD]] in [[ICANN]]'s [[New gTLD Program]] delegated to the [[Root Zone]] on 6 August 2015. [[Giving Limited]] manages the registry with back-end services provided by [[ARI Registry Services.<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>

'''.giving''' is [[gTLD]] in [[ICANN]]'s [[New gTLD Program]] delegated to the [[Root Zone]] on 6 August 2015. Public Interest Registry ([[PIR]]), the non-profit organization that runs the [[.ORG]] domain, launched .giving on January 20, 2023, with the aim of streamlining online fundraising and donating for mission-driven organizations and philanthropic individuals.

Before PIR's launch, [[Giving Limited]] had managed the registry with back-end services provided by ARI Registry Services.<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>

==Application Details==

==Application Details==

The following is excerpted from the applicant's response to question #18

The following is excerpted from the applicant's response to question #18

"The mission⁄purpose of the .giving TLD is to promote the business of the applicant, Giving Limited (which trades under the name and core brand ‘JustGiving’), whilst providing an authoritative, intuitive and cohesive online platform through which JustGiving’s members are able to collaborate and raise funds for charity. Giving Limited is an innovator and leader in online fundraising, having created the UK’s first online fundraising business. The .giving TLD will be an extension and continuation of this innovation and leadership. By being one of the first Top Level Domains dedicated to delivering content which meets the needs of a single organisation, the .giving TLD will fulfil the needs of JustGiving’s growing base of charities and members, as part of the ever-changing, ever-expanding Internet landscape.

"The mission⁄purpose of the .giving TLD is to promote the business of the applicant, Giving Limited (which trades under the name and core brand ‘JustGiving’), whilst providing an authoritative, intuitive and cohesive online platform through which JustGiving’s members are able to collaborate and raise funds for charity. Giving Limited is an innovator and leader in online fundraising, having created the UK’s first online fundraising business. The .giving TLD will be an extension and continuation of this innovation and leadership. By being one of the first Top Level Domains dedicated to delivering content that meets the needs of a single organisation, the .giving TLD will fulfill the needs of JustGiving’s growing base of charities and members, as part of the ever-changing, ever-expanding Internet landscape.

In transitioning its existing JustGiving business from justgiving.com to the clear and concise .giving TLD, Giving Limited will be able to improve its online presence, expand its global reach and build trust with current and prospective members. This will further strengthen the company’s strong reputation for and commitment to innovation and leadership in the charity fundraising industry. Furthermore, the TLD will support the growth of the JustGiving business by allowing registrations which support campaigns and events in new markets. In endorsement of the JustGiving core business strategy, individual departments and affiliates of Giving Limited may also use .giving domain names to market the business and build an online corporate home for the company

In transitioning its existing JustGiving business from justgiving.com to the clear and concise .giving TLD, Giving Limited will be able to improve its online presence, expand its global reach and build trust with current and prospective members. This will further strengthen the company’s strong reputation for and commitment to innovation and leadership in the charity fundraising industry. Furthermore, the TLD will support the growth of the JustGiving business by allowing registrations which support campaigns and events in new markets. In endorsement of the JustGiving core business strategy, individual departments and affiliates of Giving Limited may also use .giving domain names to market the business and build an online corporate home for the company

These restrictions underpin the achievement of the goals of the .giving TLD, in particular enhancing trust in the interaction between Internet users and Giving Limited and forming an authoritative, strictly controlled source of information relating to Giving Limited and its JustGiving business."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1065 Application Download, gTLDresult.ICANN.org] Retrieved 20 Feb 2013</ref>

These restrictions underpin the achievement of the goals of the .giving TLD, in particular enhancing trust in the interaction between Internet users and Giving Limited and forming an authoritative, strictly controlled source of information relating to Giving Limited and its JustGiving business."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1065 Application Download, gTLDresult.ICANN.org] Retrieved 20 Feb 2013</ref>

==References==

==References==

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