Changes

The following is excerpted from the applicant's reply to question #18:

The following is excerpted from the applicant's reply to question #18:

"The mission of the .LGBT TLD is to provide individuals and businesses a namespace on the Internet to establish meaningful and relevant identities related to their connection with LGBT (lesbian gay bisexual and transgendered) issues, topics and people, and to promote organizations, companies, products and services especially geared toward "people who identify themselves as participating in that lifestyle"<ref>https://gtldresult.icann.org/applicationstatus/applicationdetails/1849</ref>. The primary purpose is to foster a sense of shared identity and trust among individuals, businesses and organizations who identify with this distinction.

"The mission of the .LGBT TLD is to provide individuals and businesses a namespace on the Internet to establish meaningful and relevant identities related to their connection with LGBT (lesbian gay bisexual and transgendered) issues, topics and people, and to promote organizations, companies, products and services especially geared toward people who identify themselves as participating in that lifestyle. The primary purpose is to foster a sense of shared identity and trust among individuals, businesses and organizations who identify with this distinction. We anticipate a variety of reasons that businesses, organizations and individuals would want to acquire domains under the .LGBT TLD.

We anticipate a variety of reasons that businesses, organizations and individuals would want to acquire domains under the .LGBT TLD.

Businesses and organizations may want to create a professional web presence including online stores or shopping experiences, or use blogs, wikis and file sharing sites to support their merchandising, retailing efforts and business goals, or for sharing of information.

Businesses and organizations may want to create a professional web presence including online stores or shopping experiences, or use blogs, wikis and file sharing sites to support their merchandising, retailing efforts and business goals, or for sharing of information.

Individuals may use .LGBT domains to create websites to support or announce planned businesses and begin marketing efforts, research and tests, or to create web presences that reflect their involvement with the LGBT community.

Individuals may use .LGBT domains to create websites to support or announce planned businesses and begin marketing efforts, research and tests, or to create web presences that reflect their involvement with the LGBT lifestyle.

There are at least 30 million people in the U.S. alone who self-identify as being apart of the LGBT community, as well as the businesses and organizations that serve their needs (http:⁄⁄www.gaylawreport.com⁄gay-facts-statistics-2011⁄). We anticipate capturing a small percentage of those people, organizations and businesses in the first three years who will quickly realize the intrinsic value of the .LGBT TLD and will wish to be early adopters of this opportunity. We anticipate that registrants to whom we sell domains will regard an opportunity to register a domain under the .LGBT TLD rather seriously and to put significant effort into building the .LGBT brand and their own brand within that space. Therefore, we forecast having approximately 20,000 Domains Under Management (DUMs) by the third year of operation. Our financial responses in questions #45 through #50 go into detail on our funding, cost and revenue projections.

There are at least 30 million people in the U.S. alone who self-identify as participating in the LGBT lifestyle, as well as the businesses and organizations that serve their needs (http:⁄⁄www.gaylawreport.com⁄gay-facts-statistics-2011⁄). We anticipate capturing a small percentage of those people, organizations and businesses in the first three years who will quickly realize the intrinsic value of the .LGBT TLD and will wish to be early adopters of this opportunity. We anticipate that registrants to whom we sell domains will regard an opportunity to register a domain under the .LGBT TLD rather seriously and to put significant effort into building the .LGBT brand and their own brand within that space. Therefore, we forecast having approximately 20,000 Domains Under Management (DUMs) by the third year of operation. Our financial responses in questions #45 through #50 go into detail on our funding, cost and revenue projections. ..

..

 

.LGBT will be an open TLD, generally available to all registrants (except in the Sunrise period). In general, domains will be offered for periods of one to ten years, but no greater than ten years. Initial registrations made in the Sunrise period may have a minimum number of years required. For example, there may be a policy that all Sunrise names must be registered for an initial term of at least five years."<ref>https://gtldresult.icann.org/applicationstatus/applicationdetails/1849</ref>

==References==

==References==

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