Changes

"Why .faith?

"Why .faith?

The power of religious faith throughout history of every civilisation needs little introduction or emphasis. Further, there is no doubt that the internet has the potential to facilitate the dissemination of advice, information and services that aid people in understanding and developing their faith.

The power of religious faith throughout history of every civilisation needs little introduction or emphasis. Further, there is no doubt that the Internet has the potential to facilitate the dissemination of advice, information and services that aid people in understanding and developing their faith.

Since its inception the internet has revolutionised the way people communicate, share, do business and learn. However, access to the countless benefits and opportunities which the internet offers can often be hindered when navigating the ever-expanding sea of irrelevant and sometimes malicious content which also exists, and this is as true of sites dedicated to faith as any other.

Since its inception the Internet has revolutionised the way people communicate, share, do business and learn. However, access to the countless benefits and opportunities which the Internet offers can often be hindered when navigating the ever-expanding sea of irrelevant and sometimes malicious content which also exists, and this is as true of sites dedicated to faith as any other.

Thus, the aim of ‘.faith’ is to create a blank canvas for online religious communities within a secure environment. The Applicant will achieve this by creating a consolidated, versatile and dedicated space for users interested in any faith. As the new space is dedicated to those within this affinity group the Applicant will ensure that user trust is promoted. Consequently users’ choice will be augmented as there will be a ready marketplace specifically for religiously focused enterprises to provide their goods and services. All stakeholders within the sector will be able to sample reactions to new ideas, or gather thoughts on the improvements of established ones. This will drive innovation within the sector as there will be new channels available not yet fulfilled by current market offerings. This new environment will cause registrants to seek new and varied ways to separate themselves from the competition.

Thus, the aim of ‘.faith’ is to create a blank canvas for online religious communities within a secure environment. The Applicant will achieve this by creating a consolidated, versatile and dedicated space for users interested in any faith. As the new space is dedicated to those within this affinity group the Applicant will ensure that user trust is promoted. Consequently users’ choice will be augmented as there will be a ready marketplace specifically for religiously focused enterprises to provide their goods and services. All stakeholders within the sector will be able to sample reactions to new ideas, or gather thoughts on the improvements of established ones. This will drive innovation within the sector as there will be new channels available not yet fulfilled by current market offerings. This new environment will cause registrants to seek new and varied ways to separate themselves from the competition.