Changes

Founded in 1791, the Observer is the world’s oldest Sunday newspaper.  It has historically known for its liberal, anti-establishment perspective as well as its focus on digital innovation.  It was the first newspaper to release podcasts as well as the first newspaper to launch its own blog documenting internal decisions.  After becoming part of the Guardian Media Group in 1993, the Observer has flourished and was named National Newspaper of the Year at the British Press Awards in 2007.   

Founded in 1791, the Observer is the world’s oldest Sunday newspaper.  It has historically known for its liberal, anti-establishment perspective as well as its focus on digital innovation.  It was the first newspaper to release podcasts as well as the first newspaper to launch its own blog documenting internal decisions.  After becoming part of the Guardian Media Group in 1993, the Observer has flourished and was named National Newspaper of the Year at the British Press Awards in 2007.   

The term “Observer” is associated with a vast array of products and services related to the Observer and they include but are not limited to:  a physical Sunday newspaper (The Observer); weekly magazines (New Review, Observer Magazine, Food Monthly); news websites and web content (http:⁄⁄observer.guardian.co.uk⁄); and social media accounts and pages (on Twitter, Facebook, etc.). As a result, millions of internet users and consumers worldwide associate the term “Observer” with the Observer, and this number is only projected to increase with the forecast expansion of the Guardian Group and its brands such as the Observer.  The Observer holds Trademarks on the term “The Observer” in 9 jurisdictions worldwide, ensuring not only the protection of the brand but also its public recognition.

The term “Observer” is associated with a vast array of products and services related to the Observer and they include but are not limited to:  a physical Sunday newspaper (The Observer); weekly magazines (New Review, Observer Magazine, Food Monthly); news websites and web content (http:⁄⁄observer.guardian.co.uk⁄); and social media accounts and pages (on Twitter, Facebook, etc.). As a result, millions of Internet users and consumers worldwide associate the term “Observer” with the Observer, and this number is only projected to increase with the forecast expansion of the Guardian Group and its brands such as the Observer.  The Observer holds Trademarks on the term “The Observer” in 9 jurisdictions worldwide, ensuring not only the protection of the brand but also its public recognition.

Headquartered in London, United Kingdom, with an office in New York, The Observer is wholly owned by the Scott Trust, which exists to protect the financial and editorial independence of the Guardian Media Group companies such as The Observer.  The Groupʹs portfolio of investments, which help fund its journalism and secure its long term future, ensure that Group companies are able to continue delivering their unique brand of independent liberal journalism to a global audience.  Although the media sector as a whole currently faces major challenges - of which the greatest is the ongoing transition from traditional to digital media - the Group successfully developed and implemented new business models and strategies throughout the past twelve months, allowing the Guardian and Observer and its media brands to focus on producing outstanding journalism.   

Headquartered in London, United Kingdom, with an office in New York, The Observer is wholly owned by the Scott Trust, which exists to protect the financial and editorial independence of the Guardian Media Group companies such as The Observer.  The Groupʹs portfolio of investments, which help fund its journalism and secure its long term future, ensure that Group companies are able to continue delivering their unique brand of independent liberal journalism to a global audience.  Although the media sector as a whole currently faces major challenges - of which the greatest is the ongoing transition from traditional to digital media - the Group successfully developed and implemented new business models and strategies throughout the past twelve months, allowing the Guardian and Observer and its media brands to focus on producing outstanding journalism.