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==History==
 
==History==
In 1999, the company was founded in Irvine California under the business name Interchange Corporation which provides local and national paid searches on the internet. Heath Clarke serves as the company's President and CEO since March of 1999.<ref>[http://www.socaltech.com/interview_with_heath_clarke__chairman_and_ceo_of_interchange/s-0005684.html Interview with Heath Clarke]</ref>
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* In 1999, the company was founded in Irvine California, under the name Interchange Corporation, to provide local and national paid searches on the internet. Heath Clarke has served as the company's President and CEO since March of 1999.<ref>[http://www.socaltech.com/interview_with_heath_clarke__chairman_and_ceo_of_interchange/s-0005684.html Interview with Heath Clarke]</ref>
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In 2003, the company developed its patent-pending Keyword DNA™ technology,<ref>[http://www.socaltech.com/interview_with_heath_clarke__chairman_and_ceo_of_interchange/s-0005684.html Keyword DNA technology]</ref>  a new search platform powers with enhanced capabilities of mapping billions of keywords to over 10 million U.S. business listings and allows users to receive search results via e-mail, search for products and services and automatically direct in-state searches cities with the highest population density.<ref>[http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=19425 Mediapost.com]</ref>
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* In 2003, the company developed its patent-pending Keyword DNA™ technology,<ref>[http://www.socaltech.com/interview_with_heath_clarke__chairman_and_ceo_of_interchange/s-0005684.html Keyword DNA technology]</ref>  a new search platform powered with enhanced capabilities of mapping billions of keywords to over 10 million U.S. business listings and allowing users to receive search results via e-mail, search for products and services and automatically direct in-state searches and in cities with the highest population density.<ref>[http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=19425 Mediapost.com]</ref>
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In 2004, the company had its Initial Public Offering (IPO) of 2,750,000 shares of common stock at $8.00 per share at the Nasdaq SmallCap Market under the symbol INCX. <ref>[http://google.brand.edgar-online.com/EFX_dll/EDGARpro.dll?FetchFilingHTML1?ID=3230281&SessionID=HwUbHCgZHm9trP7 Interchange Corp. IPO]</ref>
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* In 2004, the company had its Initial Public Offering (IPO) of 2,750,000 shares of common stock at $8.00 per share at the Nasdaq SmallCap Market under the symbol INCX.<ref>[http://google.brand.edgar-online.com/EFX_dll/EDGARpro.dll?FetchFilingHTML1?ID=3230281&SessionID=HwUbHCgZHm9trP7 Interchange Corp. IPO]</ref>
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The company acquired the Local-Web Indexing Technology in 2005 and launched Local.com <ref>[http://google.brand.edgar-online.com/EFX_dll/EDGARpro.dll?FetchFilingHtmlSection1?SectionID=3849710-9785-29076&SessionID=ae4HHWfPE63d0P7 Local.com Acqusition]</ref> to deliver a superior local-search experience to its customers.
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* In 2005, the company acquired the Local-Web Indexing Technology, and launched Local.com <ref>[http://google.brand.edgar-online.com/EFX_dll/EDGARpro.dll?FetchFilingHtmlSection1?SectionID=3849710-9785-29076&SessionID=ae4HHWfPE63d0P7 Local.com Acqusition]</ref> to deliver a superior local-search experience to its customers.
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On November 2, 2006, the Board of Directors of the company decided to change the company name from Interchange Corporation to Local.com Corporation under a new ticker symbol LOCM.Its objective is to re-brand the company as the leading local search provider.<ref>[http://google.brand.edgar-online.com/EFX_dll/EDGARpro.dll?FetchFilingHTML1?ID=4735105&SessionID=HwUbHCgZHm9trP7#A24720E8VKZA_HTM_000 Interchange Corporation Name Change]</ref>
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* On November 2, 2006, the Board of Directors of the company decided to change the company name from Interchange Corporation to Local.com Corporation under a new ticker symbol LOCM. The objective was to re-brand the company as the leading local search provider.<ref>[http://google.brand.edgar-online.com/EFX_dll/EDGARpro.dll?FetchFilingHTML1?ID=4735105&SessionID=HwUbHCgZHm9trP7#A24720E8VKZA_HTM_000 Interchange Corporation Name Change]</ref>
    
==Products and Services==
 
==Products and Services==

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