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==History==
 
==History==
Demand Media was founded in 2006 in Santa Monica by Richard Rosenblatt, formerly the head of Intermix Media and chairman of MySpace, and Shawn Colo, a private equity specialist.<ref>[http://www.nytimes.com/2010/02/08/business/media/08carr.html?_r=1&8dpc NYTimes.com]</ref> In its first two years, Demand raised $355 million in funding from private investors.<ref>[http://paidcontent.org/article/419-demand-media-raises-another-35-million-total-comes-to-355-million/ paidcontent.org]</ref>
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Demand Media was founded in 2006 in Santa Monica by Richard Rosenblatt, formerly the head of Intermix Media and chairman of MySpace, and Shawn Colo, a private equity specialist.<ref>[http://www.nytimes.com/2010/02/08/business/media/08carr.html?_r=1&8dpc NYTimes.com]</ref> In its first two years, Demand raised $355 million in funding from private investors,<ref>[http://paidcontent.org/article/419-demand-media-raises-another-35-million-total-comes-to-355-million/ paidcontent.org]</ref> including $239 million in investment from [[Spectrum Equity Investors]].<ref>[http://www.crunchbase.com/financial-organization/spectrum-equity-investors CrunchBase Profile]</ref>
    
In June 2007, Demand Media hired Charles Hilliard, formerly a Morgan Stanley investment banker and United Online senior executive, as its President and CFO.<ref>[http://www.allbusiness.com/services/business-services/4352976-1.html allbusiness.com]</ref> Around the same time, Demand also acquired ExpertVillage.com, a how-to site, for roughly $20 million. Byron Reese, founder of ExpertVillage, became Demand's Chief Innovation Officer and went on to develop the company's content-generating algorithms.<ref>[http://www.wired.com/magazine/2009/10/ff_demandmedia/all/1 Wired]</ref>
 
In June 2007, Demand Media hired Charles Hilliard, formerly a Morgan Stanley investment banker and United Online senior executive, as its President and CFO.<ref>[http://www.allbusiness.com/services/business-services/4352976-1.html allbusiness.com]</ref> Around the same time, Demand also acquired ExpertVillage.com, a how-to site, for roughly $20 million. Byron Reese, founder of ExpertVillage, became Demand's Chief Innovation Officer and went on to develop the company's content-generating algorithms.<ref>[http://www.wired.com/magazine/2009/10/ff_demandmedia/all/1 Wired]</ref>

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