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===Contention===
 
===Contention===
.eco was one of the most publicly contested top-level domain applications. From as early as 2009 [[Big Room Inc.]], and Dot Eco LLC fought to control this unique resource. Dot Eco LLC was endorsed by Al Gore, the Alliance for Climate Protection, the Sierra Club and Surfrider Foundation, but chose not to seek community status. Big Room Inc. was endorsed by Green Cross International and WWF International and sought to embed the community directly in how it would run .eco.  
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.eco was one of the most publicly contested top-level domain applications. From as early as 2009 [[Big Room Inc.]] and Dot Eco LLC had both declared their intention to apply for .eco. Dot Eco LLC was initially endorsed by Al Gore, the Alliance for Climate Protection, the Sierra Club and Surfrider Foundation, but eventually chose not to seek community status. Big Room Inc. was initially endorsed by Green Cross International and WWF International. Big Room eventually applied for and won .eco on a community basis in partnership with over fifty of the world's most prominent environmental organizations.
    
In August 2009, Dot Eco LLC released a 'green paper' critiquing Big Room Inc.'s approach. Big Room did not respond to the critique other than that it was  'unfortunate'. <ref>[http://news.bbc.co.uk/2/hi/8199802.stm Green Domain Sparks War of Words, BBCNews.com]</ref>
 
In August 2009, Dot Eco LLC released a 'green paper' critiquing Big Room Inc.'s approach. Big Room did not respond to the critique other than that it was  'unfortunate'. <ref>[http://news.bbc.co.uk/2/hi/8199802.stm Green Domain Sparks War of Words, BBCNews.com]</ref>

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