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'''Overstock.com also known O.co''' is an online close out retail store offering a variety of brand name merchandise including apparel, bed & bath,electronics, home decorations, furniture, jewelry, kitchenware and many other products. The company also maintains an auction site where interested entities will be able to buy and sell products and services. A listing for cars and real estate for sale is also available in the company website.<ref>[http://www.overstock.com/about?TID=FOOT:CI:ABOUT www.overstock.com Who We Are]</ref>
'''Overstock.com also known O.co''' is an online close out retail store offering a variety of brand name merchandise including apparel, bed & bath,electronics, home decorations, furniture, jewelry, kitchenware and many other products. The company also maintains an auction site where interested entities will be able to buy and sell products and services. A listing for cars and real estate for sale is also available in the company website.<ref>[http://www.overstock.com/about?TID=FOOT:CI:ABOUT www.overstock.com Who We Are]</ref>
==Background==
In 1997, Dr. Patrick M. Byrne founded Overstock.com based in Salt Lake City, Utah. He launched the company website in 1999 to sell excess inventory merchandise. The company started selling less 100 products online. Byrne established Overstock.com under the principles of value,investing and fair dealing.<ref>[http://www.overstock.com/about?TID=FOOT:CI:ABOUT Company History]</ref>
==Objective==
The company aims to become the leading internet-based close-out solution for brand name merchandise holders and the primary one-stop online discount shop for consumers.<ref>[http://www.wikinvest.com/stock/Overstock.com_%28OSTK%29/Filing/10-K/2009/F5423000 Overstock.com FORM 10-K/A]</ref>
==References==
==References==