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'''Overstock.com also known O.co''' is an online close out retail store offering a variety of brand name merchandise including apparel, bed & bath,electronics, home decorations, furniture, jewelry, kitchenware and many other products. The company also maintains an auction site where interested entities will be able to buy and sell products and services. A listing for cars and real estate for sale is also available in the company website.<ref>[http://www.overstock.com/about?TID=FOOT:CI:ABOUT www.overstock.com Who We Are]</ref>
'''Overstock.com also known O.co''' is an online close out retail store offering a variety of brand name merchandise including apparel, bed & bath,electronics, home decorations, furniture, jewelry, kitchenware and many other products. The company also maintains an auction site where interested entities will be able to buy and sell products and services. A listing for cars and real estate for sale is also available in the company website.<ref>[http://www.overstock.com/about?TID=FOOT:CI:ABOUT www.overstock.com Who We Are]</ref>
==Background==
==History==
Overstock.com was originally founded by Robert Brazell as D2: Discounts Direct, a limited liability corporation in 1997. D2:Discounts Direct failed and it was acquired Dr. Patrick M. Byrne.<ref>[http://www.yiliaobk.com/information-about-overstock-coupon-code.htm Information about Overstock coupon code]</ref> In 1999, Byrne launched the company website under its new name, Overstock.com selling excess inventory merchandise with less than 100 products. Byrne established Overstock.com under the principles of value,investing and fair dealing.<ref>[http://www.overstock.com/about?TID=FOOT:CI:ABOUT Company History]</ref>
Overstock.com was originally founded by Robert Brazell as D2: Discounts Direct, a limited liability corporation in 1997. D2:Discounts Direct failed and it was acquired Dr. Patrick M. Byrne.<ref>[http://www.yiliaobk.com/information-about-overstock-coupon-code.htm Information about Overstock coupon code]</ref> In 1999, Byrne launched the company website under its new name, Overstock.com selling excess inventory merchandise with less than 100 products. Byrne established Overstock.com under the principles of value,investing and fair dealing.<ref>[http://www.overstock.com/about?TID=FOOT:CI:ABOUT Company History]</ref>
In 2002, the company filed its Initial Public Offering (IPO) under the ticker symbol OSTK with the Security and Exchange Commission. Overstock.com offered 3 million common shares at $13 per share and it was able to raise $39 million. <ref>
In 2002, the company filed its Initial Public Offering (IPO) under the ticker symbol OSTK with the Security and Exchange Commission. Overstock.com offered 3 million common shares at $13 per share and it was able to raise $39 million. <ref>
[http://www.wrhambrecht.com/ind/auctions/openipo/ostk/ostk20020529.pdf overstock.com, Inc. Initial Public Offering]</ref>
[http://www.wrhambrecht.com/ind/auctions/openipo/ostk/ostk20020529.pdf overstock.com, Inc. Initial Public Offering]</ref>
Overstock.com acquired online travel company Ski West Inc. for $ 25 million cash in 2005.<ref>[http://investors.overstock.com/phoenix.zhtml?c=131091&p=irol-newsArticle&ID=835089&highlight= Overstock.com Acquires Ski West, Inc.]</ref> The acquisition expanded the company's travel business which was introduced to in 2003. However in 2005, the company decided to sell OTravel.com, its travel services subsidiary because of its $6.9 million loss and a goodwill impairment charge of 4.5 million in 2006.<ref>[http://www.internetretailer.com/2007/03/16/overstock-com-selling-its-otravel-com-subsidiary Overstock.com selling its OTravel.com subsidiary]</ref>
==Objective==
==Objective==