Changes

====International Division====

====International Division====

AusRegistry Pty Group's International subsidiary, AusRegistry International, rebranded itself as of October, 2011 to [[ARI Registry Services]]. The move was made to enhance its image abroad, and dispel the preoccupations that working with an Australian company meant uncertainty and risks for a non-Australian organization. Along with the rebranding annoucnement, [[ARI]] also announced that it would be the first [[registry]] to offer its customers the choice between two primary locations for the operation of a [[TLD]] registry. Establishing its location outside of Australia involved deploying registry infrastructure and resources to the United States.<ref>[http://ariservices.com/news-global-rebrand.php Global Rebrand, ARIServices.com]</ref> Prior to the move, ARI already had an office in the United States, and clients on 4 continents; the AUS prefix still was not amenable to global expansion and recognition.<ref>[http://domainincite.com/ausregistry-drops-the-aus-sets-up-in-us/ AusRegistry drops the Aus, DomainIncite.com]</ref>

AusRegistry Pty Group's International subsidiary, AusRegistry International, rebranded itself as of October, 2011 to [[ARI Registry Services]]. The move was made to enhance its image abroad, and dispel the preoccupations that working with an Australian company meant uncertainty and risks for a non-Australian organization. Along with the rebranding annoucnement, [[ARI]] also announced that it would be the first [[registry]] to offer its customers the choice between two primary locations for the operation of a [[TLD]] registry. Establishing its location outside of Australia involved deploying registry infrastructure and resources to the United States.<ref>[http://ariservices.com/news-global-rebrand.php Global Rebrand, ARIServices.com]</ref> Prior to the move, ARI already had an office in the United States, and clients on 4 continents; still, the AUS prefix was not amenable to global expansion and recognition.<ref>[http://domainincite.com/ausregistry-drops-the-aus-sets-up-in-us/ AusRegistry drops the Aus, DomainIncite.com]</ref>

===Expansion into IDNs===

===Expansion into IDNs===