− | In 2011, Overstock.com purchased the O.co domain name from [[.co]] [[Internet S.A.S.]] for $350,000 and launched the company's new brand and domain name.<ref>[http://www.auctionbytes.com/cab/abn/y10/m07/i21/s04 Overstock.com Buys O.co Domain Name for $350,000]</ref> | + | In 2011, Overstock.com purchased the O.co from [[.co]] [[Internet S.A.S.]] for $350,000 to launch a new brand for the company under the new domain name. <ref>[http://www.auctionbytes.com/cab/abn/y10/m07/i21/s04 Overstock.com Buys O.co Domain Name for $350,000]</ref> <ref>[http://www.theregister.co.uk/2011/10/03/google_shortname_bid/ Google OUTBID on g.co.uk at auction]</ref> |