Changes

==O.co==

==O.co==

In 2011, Overstock.com purchased the O.co from [[.co]] [[Internet S.A.S.]] for $350,000 to launch a new brand for the company under the new domain name. <ref>[http://www.auctionbytes.com/cab/abn/y10/m07/i21/s04 Overstock.com Buys O.co Domain Name for $350,000]</ref> <ref>[http://www.theregister.co.uk/2011/10/03/google_shortname_bid/ Google OUTBID on g.co.uk at auction]</ref>

In 2011, Overstock.com purchased the O.co from [[.co]] [[Internet S.A.S.]] for $350,000 to launch the new brand for the company using the new domain name. <ref>[http://www.auctionbytes.com/cab/abn/y10/m07/i21/s04 Overstock.com Buys O.co Domain Name for $350,000]</ref> <ref>[http://www.theregister.co.uk/2011/10/03/google_shortname_bid/ Google OUTBID on g.co.uk at auction]</ref> The company's advertising initiatives was focused on the letter O by creating Club O, a program for its loyal costumers.<ref>[http://fragerfactor.blogspot.com/2011/09/overstock-rides-oco-to-over-billion.html Overstock Rides O.co to Over A Billion Dollars IN Sales; Up 24% YTD]</ref>

==Awards==

==Awards==