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The [[Landrush Period|landrush period]] began November 8th, 2011. The price for domains is comparatively high, which could dissuade some [[domainer]]s. However, prominent domainers such as [[Frank Schilling]] and [[Mike Berkens]] invested 7 figure sums in the namespace through ICM Registry's '''Founders Program'''.<ref>[http://domainincite.com/xxx-faces-big-test-as-landrush-kicks-off/ xxx Faces Big Test as Landrush Kicks Off, DomainIncite.com]</ref>
The [[Landrush Period|landrush period]] began November 8th, 2011. The price for domains is comparatively high, which could dissuade some [[domainer]]s. However, prominent domainers such as [[Frank Schilling]] and [[Mike Berkens]] invested 7 figure sums in the namespace through ICM Registry's '''Founders Program'''.<ref>[http://domainincite.com/xxx-faces-big-test-as-landrush-kicks-off/ xxx Faces Big Test as Landrush Kicks Off, DomainIncite.com]</ref>
===Founders Program===
===Founders Program===
The Founders Program allowed ICM to sell and allocate about 1,500 .xxx names to 35 companies. The program raised over $4m. The first to go live, in August, 2011, was casting.xxx.<ref>[http://www.theregister.co.uk/2011/10/07/4500k_for_gay_dot_xxx_address/500k for gay dot xxx address, TheRegister.co.uk]</ref>
* Gay.xxx - $500,000, purchased by [[Liberty Media Holdings]]
== References ==
== References ==
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