Changes

The Founders Program allowed ICM to sell and allocate about 1,500 .xxx names to 35 companies ahead of its official launch of September, 2011.<ref>[http://www.domainpulse.com/2011/08/09/icm-registry-concludes-xxx-founders-programme-with-4m-in-sales-for-premium-names/ DomainPulse.com]</ref> The program raised over $4m. The first to go live, in August, 2011, was casting.xxx. 9 addresses sold for over $100,000; the most expensive domain was Gay.xxx, which sold for $500,000 to [[Liberty Media Holdings]].<ref>[http://www.theregister.co.uk/2011/10/07/4500k_for_gay_dot_xxx_address/500k for gay dot xxx address, TheRegister.co.uk]</ref>

The Founders Program allowed ICM to sell and allocate about 1,500 .xxx names to 35 companies ahead of its official launch of September, 2011.<ref>[http://www.domainpulse.com/2011/08/09/icm-registry-concludes-xxx-founders-programme-with-4m-in-sales-for-premium-names/ DomainPulse.com]</ref> The program raised over $4m. The first to go live, in August, 2011, was casting.xxx. 9 addresses sold for over $100,000; the most expensive domain was Gay.xxx, which sold for $500,000 to [[Liberty Media Holdings]].<ref>[http://www.theregister.co.uk/2011/10/07/4500k_for_gay_dot_xxx_address/500k for gay dot xxx address, TheRegister.co.uk]</ref>

The program was developed specifically for adult webmasters, who were interested in developing a .xxx address ahead of general availability of the namespace. It was targeted at those individuals moving their current brands and websites into the new space and also at those who were interested in starting completely new sites on previously unavailable names, such as videos.xxx.<ref>[http://www.todayisp.com/news/MessView.net?IDMessage=9870 TodayISP.com]</ref> It was their hope to see the .xxx become a more content-rich namespace given that many of the most premium [[.com]] addresses are in the hands of professional domainers who keep the pages parked and do not develop them. ICM touted the fact that one of the world's wealthiest domainers, [[Frank Schilling]], got involved with his first [[TLD]] launch by negotiating a 7 figure deal to acquire premium names that he would then develop with prominent companies in the adult industry. Names acquired include free.xxx, hot.xxx, and live.xxx. The founders program involved a strict agreement that required the domain to be developed and not parked.<ref>[http://www.domainnews.com/en/icm-registry-successfully-concluded-its-founders-program-1500-xxx-domains-claimed.html ICM Registry successfully concluded its, DomainNews.com]<ref>

The program was developed specifically for adult webmasters, who were interested in developing a .xxx address ahead of general availability of the namespace. It was targeted at those individuals moving their current brands and websites into the new space and also at those who were interested in starting completely new sites on previously unavailable names, such as videos.xxx.<ref>[http://www.todayisp.com/news/MessView.net?IDMessage=9870 TodayISP.com]</ref> It was their hope to see the .xxx become a more content-rich namespace given that many of the most premium [[.com]] addresses are in the hands of professional domainers who keep the pages parked and do not develop them. ICM touted the fact that one of the world's wealthiest domainers, [[Frank Schilling]], got involved with his first [[TLD]] launch by negotiating a 7 figure deal to acquire premium names that he would then develop with prominent companies in the adult industry. Names acquired include free.xxx, hot.xxx, and live.xxx. The founders program involved a strict agreement that required the domain to be developed and not parked.<ref>[http://www.domainnews.com/en/icm-registry-successfully-concluded-its-founders-program-1500-xxx-domains-claimed.html ICM Registry successfully concluded its, DomainNews.com]</ref>

== References ==

== References ==