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→O.co
In 2011, Overstock.com purchased O.co from [[.co Internet]] S.A.S. for $350,000 in order to launch a new brand for the company using the new domain name.<ref>[http://www.auctionbytes.com/cab/abn/y10/m07/i21/s04 Overstock.com Buys O.co Domain Name for $350,000]</ref><ref>[http://www.theregister.co.uk/2011/10/03/google_shortname_bid/ Google OUTBID on g.co.uk at auction]</ref> The company's advertising initiatives have since been focused on the letter O, and the company has created Club O, a program for its loyal costumers. Furthermore, the company recently purchased the domain name O.info. Byrne said that the company plans to launch the site by March next year and it will provide consumers with product information, user manuals, buyer's guides and other related materials.<ref>
In 2011, Overstock.com purchased O.co from [[.co Internet]] S.A.S. for $350,000 in order to launch a new brand for the company using the new domain name.<ref>[http://www.auctionbytes.com/cab/abn/y10/m07/i21/s04 Overstock.com Buys O.co Domain Name for $350,000]</ref><ref>[http://www.theregister.co.uk/2011/10/03/google_shortname_bid/ Google OUTBID on g.co.uk at auction]</ref> The company's advertising initiatives have since been focused on the letter O, and the company has created Club O, a program for its loyal costumers. Furthermore, the company recently purchased the domain name O.info. Byrne said that the company plans to launch the site by March next year and it will provide consumers with product information, user manuals, buyer's guides and other related materials.<ref>
[http://fragerfactor.blogspot.com/2011/09/overstock-rides-oco-to-over-billion.html Overstock Rides O.co to Over A Billion Dollars IN Sales; Up 24% YTD]</ref>
[http://fragerfactor.blogspot.com/2011/09/overstock-rides-oco-to-over-billion.html Overstock Rides O.co to Over A Billion Dollars IN Sales; Up 24% YTD]</ref>
Months later, in November, 2011, Overstock announced that it was slowing down its transition to "O.co". Apparently, many consumers were trying to access the website at "o.com" even after seeing the .co branded commercials. The stadium in Oakland, will continue to be called O.co, and they are not abandoning the rebrand, instead they will be focusing on first using it in the European market and in their mobile apps. It will subsequently refocus its efforts in making the move clear to American consumers.<ref>[http://domainincite.com/overstock-com-slows-down-o-co-rebranding/ Overstock come slows down Oco Rebranding, DomainIncite.com]</ref>
==Awards==
==Awards==