Changes

In 2009, HP wrote to [[ICANN]] and asked the international internet governing bod to amend its rules regarding domain names. Under ICANN's rules, the two-letter domain names are strictly restricted for country code top level domains ([[ccTLD]]s. The company pointed out that the ruling put HP in a disadvantage position because it prohibits it from acquiring .hp [[TLD]] while its competitors will be able to secure their own branded domain names under the new [[gTLD]] program.<ref>[http://www.globalgold.co.uk/web-hosting-news/domains-news/hp-asks-icann-for-domain-name-rule-change-19125791 HP Asks ICANN for Domain Name Rule Change]</ref>

In 2009, HP wrote to [[ICANN]] and asked the international internet governing bod to amend its rules regarding domain names. Under ICANN's rules, the two-letter domain names are strictly restricted for country code top level domains ([[ccTLD]]s. The company pointed out that the ruling put HP in a disadvantage position because it prohibits it from acquiring .hp [[TLD]] while its competitors will be able to secure their own branded domain names under the new [[gTLD]] program.<ref>[http://www.globalgold.co.uk/web-hosting-news/domains-news/hp-asks-icann-for-domain-name-rule-change-19125791 HP Asks ICANN for Domain Name Rule Change]</ref>

In November 2011, [[Gary Elliot]], vice president for global marketing for HP, and chairman of [[ANA Association of National Advertisers]] openly said that the company is not interested to apply for the .brand gTLD, a new program which will be launched by ICANN. According to Elliot, the new program is expensive for HP. During an interview with Bloomberg Elliot said, "A lot of companies are looking at the same math as we are and saying, Let’s stop this proposal from happening,There’s a tremendous amount of confusion about what this means and what the costs are."<ref>[http://www.bloomberg.com/news/2011-11-07/p-g-spurns-pampers-as-brands-balk-at-expanding-internet-names.html P&G Spurns .Pampers as Brands Balk at New Domains]</ref>

In November 2011, [[Gary Elliot]], vice president for global marketing for HP, and chairman of [[ANA|Association of National Advertisers]] openly said that the company is not interested to apply for the .brand gTLD, a new program which will be launched by ICANN. According to Elliot, the new program is expensive for HP. During an interview with Bloomberg Elliot said, "A lot of companies are looking at the same math as we are and saying, Let’s stop this proposal from happening,There’s a tremendous amount of confusion about what this means and what the costs are."<ref>[http://www.bloomberg.com/news/2011-11-07/p-g-spurns-pampers-as-brands-balk-at-expanding-internet-names.html P&G Spurns .Pampers as Brands Balk at New Domains]</ref>

Prior to Elliot's statement with Bloomberg, he wrote a commentary citing that the new .brands program of ICANN will cost companies like HP a huge amount of money to protect their trademarks against attacks. He criticized ICANN's new gTLD programs and called the promised benefits not just a mere speculation but an outright fantasy. He pointed out that there is no scarcity of domain names and he even mentioned that former ICANN Chairman [[Ester Dyson]] believed has the same opinion.<ref>[http://adage.com/article/cmo-strategy/icann-s-promises-simply-speculation-outright-fantasy/229594/ ICANN's Promises Aren't Simply Speculation, They're Outright Fantasy]</ref>

Prior to Elliot's statement with Bloomberg, he wrote a commentary citing that the new .brands program of ICANN will cost companies like HP a huge amount of money to protect their trademarks against attacks. He criticized ICANN's new gTLD programs and called the promised benefits not just a mere speculation but an outright fantasy. He pointed out that there is no scarcity of domain names and he even mentioned that former ICANN Chairman [[Ester Dyson]] believed has the same opinion.<ref>[http://adage.com/article/cmo-strategy/icann-s-promises-simply-speculation-outright-fantasy/229594/ ICANN's Promises Aren't Simply Speculation, They're Outright Fantasy]</ref>