Changes

ICM Registry announced in September, 2011, that it would be sponsoring world champion, Mike Seebold's, powerboat. The boat is to be unvieled at the 2011 [[T.R.A.F.F.I.C.]] conference in Fort Lauderdale, a week before its racing debut at the World Championship in Key West.<ref>[http://domainnamewire.com/2011/09/30/coming-soon-the-xxx-speedboat/ Coming Soon XXX Speedboat, DomainNameWire.com]</ref> ICM Registry is a top sponsor for T.R.A.F.F.I.C 2011.<ref>[http://www.targetedtraffic.com/ TargetedTraffic.com]</ref> In November, 2011, Mike Seebold, in the .XXX boat, won his class in the World Champions Final; the boat did have trouble on two prior qualifying races. Unfortunately, the week of racing was marred by numerous deaths. [[Michael Berkens]] notes via his blog that there was a great deal of public interest and acceptance regarding what exactly .xxx is.<ref>[http://www.thedomains.com/2011/11/16/death-victory-acceptance-my-weekend-watching-the-xxx-boat-race-in-the-world-championship/ Death, Victory, Acceptance, TheDomains.com]</ref>

ICM Registry announced in September, 2011, that it would be sponsoring world champion, Mike Seebold's, powerboat. The boat is to be unvieled at the 2011 [[T.R.A.F.F.I.C.]] conference in Fort Lauderdale, a week before its racing debut at the World Championship in Key West.<ref>[http://domainnamewire.com/2011/09/30/coming-soon-the-xxx-speedboat/ Coming Soon XXX Speedboat, DomainNameWire.com]</ref> ICM Registry is a top sponsor for T.R.A.F.F.I.C 2011.<ref>[http://www.targetedtraffic.com/ TargetedTraffic.com]</ref> In November, 2011, Mike Seebold, in the .XXX boat, won his class in the World Champions Final; the boat did have trouble on two prior qualifying races. Unfortunately, the week of racing was marred by numerous deaths. [[Michael Berkens]] notes via his blog that there was a great deal of public interest and acceptance regarding what exactly .xxx is.<ref>[http://www.thedomains.com/2011/11/16/death-victory-acceptance-my-weekend-watching-the-xxx-boat-race-in-the-world-championship/ Death, Victory, Acceptance, TheDomains.com]</ref>

Other parts of ICM Registry's marketing plan include video ads featuring a character, Gavin, who flashes between living his normal life with his [[.com]] address and his possible new life as a super rich porn dealer made possible by [[.xxx]].<ref>[http://www.youtube.com/watch?v=-kXYrikqtmk YouTube.com]</ref> The videos were noted as viral hits, and reached international audiences thanks to the variety of subtitles available for them.<ref>[http://blog.dotsub.com/2011/10/03/dotxxx-launches-globally-with-subtitled-videos/ dotXXX Launches Globally With Subtitled Videos, blog.dotsub.com]</ref>

Other parts of ICM Registry's marketing plan include video ads featuring a character, Gavin, who flashes between living his normal life with his [[.com]] address and his possible new life as a super rich porn dealer made possible by [[.xxx]].<ref>[http://www.youtube.com/watch?v=-kXYrikqtmk YouTube.com]</ref> The videos were noted as viral hits, and reached international audiences thanks to the variety of subtitles available for them.<ref>[http://blog.dotsub.com/2011/10/03/dotxxx-launches-globally-with-subtitled-videos/ dotXXX Launches Globally With Subtitled Videos, blog.dotsub.com]</ref> Some of the more controversial Gavin videos, such as one in which two porn-star types suggestively play with a hotdog, were pulled from YouTube as "deceptive". Apparently, 4 or 5 videos had been yanked by YouTube.<ref>[http://www.theregister.co.uk/2011/11/30/youtube_ads/ YouTube ads, TheRegister.co.uk]</ref>  

Also in Fall 2011, ICM Registry became a main sponsor of the " Porn Star Road Trip", which sees porn stars traveling for two week stints in a large bus to various nightclubs and industry events. The initial stint sponsored by ICM will see the bus traveling Florida and eventually attending a conference in New Jersey, though there seem to be plans to use the bus and actresses at other future events as well. The .xxx logo is plastered all over the sides of the bus.<ref>[http://releases.naughtypr.com/?p=222 News, naughtyPR.com]</ref>

Also in Fall 2011, ICM Registry became a main sponsor of the " Porn Star Road Trip", which sees porn stars traveling for two week stints in a large bus to various nightclubs and industry events. The initial stint sponsored by ICM will see the bus traveling Florida and eventually attending a conference in New Jersey, though there seem to be plans to use the bus and actresses at other future events as well. The .xxx logo is plastered all over the sides of the bus.<ref>[http://releases.naughtypr.com/?p=222 News, naughtyPR.com]</ref>