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→Negative Reaction
At the end of November, 2011, a few weeks before the general availability of .xxx domains, ICM started a media blitz on prominent German and British cable T.V. channels. The media blitz was scheduled to last at least 5 weeks.<ref>[http://www.thedomains.com/2011/11/23/buy-xxx-media-blitz-starts-tonight/ Buy xxx Media Blitz Starts Tonight, TheDomains.com]</ref> They had also been busy putting up billboards around the U.S., including in Times Square.<ref>[http://www.theregister.co.uk/2011/11/30/youtube_ads/ YouTube Ads, TheRegister.co.uk]</ref>
At the end of November, 2011, a few weeks before the general availability of .xxx domains, ICM started a media blitz on prominent German and British cable T.V. channels. The media blitz was scheduled to last at least 5 weeks.<ref>[http://www.thedomains.com/2011/11/23/buy-xxx-media-blitz-starts-tonight/ Buy xxx Media Blitz Starts Tonight, TheDomains.com]</ref> They had also been busy putting up billboards around the U.S., including in Times Square.<ref>[http://www.theregister.co.uk/2011/11/30/youtube_ads/ YouTube Ads, TheRegister.co.uk]</ref>
===Negative Reaction===
===Negative Reaction===
At least one critic has called ICM Registry's business model, from the domain itself to its advertising, as an "intimidation TLD".<ref>[http://domainshane.com/xxx-sucks-what-is-the-next-indimidation-tld/ XXX .sucks What is the Next Intimidation TLD, DomainShane.com]</ref>
At least one critic has labelled ICM Registry's business model, from the domain itself to its advertising, as an "intimidation TLD".<ref>[http://domainshane.com/xxx-sucks-what-is-the-next-indimidation-tld/ XXX .sucks What is the Next Intimidation TLD, DomainShane.com]</ref>
In November, 2011, Manwin Licensing International filed a lawsuit in response to ICM Registry advertisements that used pressure tactics, such as running ads with wording like: ".XXX LANDRUSH IS NOW OPEN. PROTECT YOUR BRAND" or "SECURE YOUR DOMAIN. PROTECT YOUR REPUTATION".<ref>[http://www.techdirt.com/blog/?company=icm Blog, TechDirt.com]</ref>
In November, 2011, Manwin Licensing International filed a lawsuit in response to ICM Registry advertisements that used pressure tactics, such as running ads with wording like: ".XXX LANDRUSH IS NOW OPEN. PROTECT YOUR BRAND" or "SECURE YOUR DOMAIN. PROTECT YOUR REPUTATION".<ref>[http://www.techdirt.com/blog/?company=icm Blog, TechDirt.com]</ref>