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* 2011- June 25th, [[ICANN]]'s board approved the proposal at [[ICANN 40]] in San Francisco, USA, thereby authorizing the implementation of .xxx in the [[Root Zone|root zone]].<ref>[http://www.nytimes.com/glogin?URI=http://www.nytimes.com/2010/06/26/technology/26domain.html&OQ=_rQ3D1Q26srcQ3Dbusln&OP=10b995d5Q2Fzq@yzQ7E!Q5Do6!!DXzXCjCzCQ51zXQ51zD@Q5DQ2F_!5!Q7BQ26zXQ51Q7E!uiQ20_,Q2FDu5 Miguel Helft (June 25, 2010). "For X-Rated, a Domain of Their Own"]</ref>
 
* 2011- June 25th, [[ICANN]]'s board approved the proposal at [[ICANN 40]] in San Francisco, USA, thereby authorizing the implementation of .xxx in the [[Root Zone|root zone]].<ref>[http://www.nytimes.com/glogin?URI=http://www.nytimes.com/2010/06/26/technology/26domain.html&OQ=_rQ3D1Q26srcQ3Dbusln&OP=10b995d5Q2Fzq@yzQ7E!Q5Do6!!DXzXCjCzCQ51zXQ51zD@Q5DQ2F_!5!Q7BQ26zXQ51Q7E!uiQ20_,Q2FDu5 Miguel Helft (June 25, 2010). "For X-Rated, a Domain of Their Own"]</ref>
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== Services offered by ICM Registry ==
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ICM Registry intends to provide the registry service for both .xxx and .kids through two of the internet's registry-service providers: [[dotTV]] Corporation and [[Verisign]] Global Registry Services. Primary registry application functions will be performed by [[dotTV]]. [[Verisign]] will provide a supporting role for all registration functions, ensuring the registry is reliable and stable.
   
==Marketing==
 
==Marketing==
 
ICM Registry announced in September, 2011, that it would be sponsoring world champion, Mike Seebold's, powerboat. The boat is to be unvieled at the 2011 [[T.R.A.F.F.I.C.]] conference in Fort Lauderdale, a week before its racing debut at the World Championship in Key West.<ref>[http://domainnamewire.com/2011/09/30/coming-soon-the-xxx-speedboat/ Coming Soon XXX Speedboat, DomainNameWire.com]</ref> ICM Registry is a top sponsor for T.R.A.F.F.I.C 2011.<ref>[http://www.targetedtraffic.com/ TargetedTraffic.com]</ref> In November, 2011, Mike Seebold, in the .XXX boat, won his class in the World Champions Final; the boat did have trouble on two prior qualifying races. Unfortunately, the week of racing was marred by numerous deaths. [[Michael Berkens]] notes via his blog that there was a great deal of public interest and acceptance regarding what exactly .xxx is.<ref>[http://www.thedomains.com/2011/11/16/death-victory-acceptance-my-weekend-watching-the-xxx-boat-race-in-the-world-championship/ Death, Victory, Acceptance, TheDomains.com]</ref>
 
ICM Registry announced in September, 2011, that it would be sponsoring world champion, Mike Seebold's, powerboat. The boat is to be unvieled at the 2011 [[T.R.A.F.F.I.C.]] conference in Fort Lauderdale, a week before its racing debut at the World Championship in Key West.<ref>[http://domainnamewire.com/2011/09/30/coming-soon-the-xxx-speedboat/ Coming Soon XXX Speedboat, DomainNameWire.com]</ref> ICM Registry is a top sponsor for T.R.A.F.F.I.C 2011.<ref>[http://www.targetedtraffic.com/ TargetedTraffic.com]</ref> In November, 2011, Mike Seebold, in the .XXX boat, won his class in the World Champions Final; the boat did have trouble on two prior qualifying races. Unfortunately, the week of racing was marred by numerous deaths. [[Michael Berkens]] notes via his blog that there was a great deal of public interest and acceptance regarding what exactly .xxx is.<ref>[http://www.thedomains.com/2011/11/16/death-victory-acceptance-my-weekend-watching-the-xxx-boat-race-in-the-world-championship/ Death, Victory, Acceptance, TheDomains.com]</ref>