27,652
edits
Changes
Jump to navigation
Jump to search
Line 30:
Line 30: − + + + + + + +
→History
[http://www.wrhambrecht.com/ind/auctions/openipo/ostk/ostk20020529.pdf overstock.com, Inc. Initial Public Offering]</ref>
[http://www.wrhambrecht.com/ind/auctions/openipo/ostk/ostk20020529.pdf overstock.com, Inc. Initial Public Offering]</ref>
Overstock.com acquired online travel company Ski West Inc. for $25 million cash in 2005.<ref>[http://investors.overstock.com/phoenix.zhtml?c=131091&p=irol-newsArticle&ID=835089&highlight= Overstock.com Acquires Ski West, Inc.]</ref> The acquisition expanded the company's travel business which was introduced in 2003. In 2005, however, the company decided to sell OTravel.com, its travel services subsidiary, due to a $6.9 million loss and a goodwill impairment charge of $4.5 million in 2006.<ref>[http://www.internetretailer.com/2007/03/16/overstock-com-selling-its-otravel-com-subsidiary Overstock.com selling its OTravel.com subsidiary]</ref>
Overstock.com acquired online travel company Ski West Inc. for $25 million cash in 2005.<ref>[http://investors.overstock.com/phoenix.zhtml?c=131091&p=irol-newsArticle&ID=835089&highlight= Overstock.com Acquires Ski West, Inc.]</ref> The acquisition expanded the company's travel business which was introduced in 2003. In 2005, however, the company decided to sell OTravel.com, its travel services subsidiary, due to a $6.9 million loss and a goodwill impairment charge of $4.5 million in 2006.<ref>[http://www.internetretailer.com/2007/03/16/overstock-com-selling-its-otravel-com-subsidiary Overstock.com selling its OTravel.com subsidiary]</ref> The travel site has since followed the domain branding change, and as of early 2012 it was known as O.co Travel; the back-end travel services are provided by Priceline.<ref>[http://www.thedomains.com/2012/01/04/overstock-launches-o-co-travel-picks-priceline-to-run-its-travel-service/ Overstock Launches O.co Travel Picks Priceline to Run its Travel Service, TheDomains.com]</ref>
In April 2011, Overstock.com acquired the naming rights for the Oakland-Alameda County Coliseum for six years. The name of the coliseum was the Overstock.com Coliseum, but it has since been changed to O.co following their corporate domain branding change.<ref>[http://www.prnewswire.com/news-releases/overstockcom-acquires-naming-rights-to-oakland-alameda-county-coliseum-120786384.html Overstock.com Acquires Naming Rights to Oakland-Alameda County Coliseum]</ref>
In April 2011, Overstock.com acquired the naming rights for the Oakland-Alameda County Coliseum for six years. The name of the coliseum was the Overstock.com Coliseum, but it has since been changed to O.co following their corporate domain branding change.<ref>[http://www.prnewswire.com/news-releases/overstockcom-acquires-naming-rights-to-oakland-alameda-county-coliseum-120786384.html Overstock.com Acquires Naming Rights to Oakland-Alameda County Coliseum]</ref>
===O.co===
In 2011, Overstock.com purchased O.co from [[.co Internet]] S.A.S. for $350,000 in order to launch a new brand for the company using the new domain name.<ref>[http://www.auctionbytes.com/cab/abn/y10/m07/i21/s04 Overstock.com Buys O.co Domain Name for $350,000]</ref><ref>[http://www.theregister.co.uk/2011/10/03/google_shortname_bid/ Google OUTBID on g.co.uk at auction]</ref> The company's advertising initiatives have since been focused on the letter O, and the company has created Club O, a program for its loyal costumers. Furthermore, the company recently purchased the domain name O.info. Byrne said that the company plans to launch the site by March next year and it will provide consumers with product information, user manuals, buyer's guides and other related materials.<ref>
[http://fragerfactor.blogspot.com/2011/09/overstock-rides-oco-to-over-billion.html Overstock Rides O.co to Over A Billion Dollars IN Sales; Up 24% YTD]</ref>
Months later, in November, 2011, Overstock announced that it was slowing down its transition to "O.co". Apparently, many consumers were trying to access the website at "o.com" even after seeing the .co branded commercials. The stadium in Oakland, will continue to be called O.co, and they are not abandoning the rebrand, instead they will be focusing on first using it in the European market and in their mobile apps. It will subsequently refocus its efforts in making the move clear to American consumers.<ref>[http://domainincite.com/overstock-com-slows-down-o-co-rebranding/ Overstock come slows down Oco Rebranding, DomainIncite.com]</ref>
==Company Growth==
==Company Growth==