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'''LookSmart''' is a pay per click (PPC) advertising network solutions provider.  LookSmart is a public company and it is trading at NASDAQ under the ticker symbol LOOK.O. [[Jean-Yves Dexmier]] is the Executive Chairman & CEO of the company. Its headquarters is located in San Francisco, CA.<ref>[http://www.marketwatch.com/investing/stock/look/profile LookSmart Ltd. Company Profile]</ref>
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'''LookSmart''' is a pay per click (PPC) advertising network solutions provider.  LookSmart is a public company and it is trading on NASDAQ under the ticker symbol LOOK.O. [[Jean-Yves Dexmier]] is the Executive Chairman & CEO of the company. Its headquarters is located in San Francisco, CA.<ref>[http://www.marketwatch.com/investing/stock/look/profile LookSmart Ltd. Company Profile]</ref>
    
==History==
 
==History==
In July 1996, LookSmart was established and its official website was launched on October of the same year.<ref>[http://investor.shareholder.com/looksmart/releasedetail.cfm?releaseid=73709 LookSmart Launches Breakthrough Consumer-Oriented Internet Navigation Service]</ref>  The company is a subsidiary of Readers Digest, a global publishing and marketing company of books, magazines, music, videos and other forms of new media.In 1997, the company launched its headquarters in San Francisco. The following year, the company started providing licensed ad directory and listing services to [[Microsoft]]. Look Smart went public on August 1999 with an offering price of $12 per share and reached as high as $70 in 2000.<ref>
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In July 1996, LookSmart was established and its official website was launched in October of the same year.<ref>[http://investor.shareholder.com/looksmart/releasedetail.cfm?releaseid=73709 LookSmart Launches Breakthrough Consumer-Oriented Internet Navigation Service]</ref>  The company is a subsidiary of Readers Digest, a global publishing and marketing company of books, magazines, music, videos and other forms of new media. In 1997, the company established its headquarters in San Francisco. The following year, the company started providing licensed ad directory and listing services to [[Microsoft]]. Look Smart went public in August, 1999, with an offering price of $12 per share, which reached as high as $70 in 2000.<ref>
[http://www.docstoc.com/docs/21719067/Public-Offering-Registration---LOOKSMART-LTD---6-14-1999 LookSmart SEC Form S-1 Public Offering Registration]</ref>  The company changed its business model from directory listing to pay-per-click pricing.In 2006, the company started offering platform solutions for Ask's Sponsored Listing's network. The following year, LookSmart AdCenter was recognized by the Search Engine Strategies as Best Search Advertising Platform. In 2009, the company started offering  SmartRotation and Optimal Pricing as part of innovation.  <ref>[http://www.looksmart.com/about-us/ Company History]</ref> In 2011, its' wholly owned subsidiary,  LookSmart Canada Ltd. was launched with a new operations center in Ontario.<ref>
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[http://www.docstoc.com/docs/21719067/Public-Offering-Registration---LOOKSMART-LTD---6-14-1999 LookSmart SEC Form S-1 Public Offering Registration]</ref>  The company later changed its business model from directory listing to [[PPC|pay-per-click pricing]]. In 2006, the company started offering platform solutions for Ask's Sponsored Listing's network. The following year, LookSmart AdCenter was recognized by the Search Engine Strategies as Best Search Advertising Platform.<ref>[http://www.looksmart.com/about-us/ Company History]</ref> In 2011, its wholly owned subsidiary,  LookSmart Canada Ltd. was launched with a new operations center in Ontario.<ref>
 
[http://www.reuters.com/finance/stocks/LOOK.O/key-developments/article/2300293 LookSmart Announces Launch Of Canadian Subsidiary, LookSmart Canada, Ltd.]</ref>
 
[http://www.reuters.com/finance/stocks/LOOK.O/key-developments/article/2300293 LookSmart Announces Launch Of Canadian Subsidiary, LookSmart Canada, Ltd.]</ref>
    
==Solutions==
 
==Solutions==
 
The company's service offerings are divided into two categories:<ref>[http://www.reuters.com/finance/stocks/companyProfile?rpc=66&symbol=LOOK.O LookSmart Ltd. Company Profile on Reuters]</ref>
 
The company's service offerings are divided into two categories:<ref>[http://www.reuters.com/finance/stocks/companyProfile?rpc=66&symbol=LOOK.O LookSmart Ltd. Company Profile on Reuters]</ref>
* Advertiser Networks- offers premium and performance search advertising products to search advertising customers and advertising agencies through its API or the LookSmart Ad Center that is capable of allowing multiple customers to upload keywords, manage budget, view reports etc.
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* Advertiser Networks- offers performance search advertising products to search advertising customers and advertising agencies through its API or the LookSmart Ad Center, which allows multiple customers to upload keywords, manage budget, view reports etc.
* Publisher Solutions- provides search management advertising tools and solutions to help publishers increase their audience, optimize and monetize their websites
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* Publisher Solutions- provides search management advertising tools and solutions to help publishers increase their audience, and optimize and monetize their websites
    
==References==
 
==References==
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[[Category:Companies]]
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[[Category:Communications/Marketing]]
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